E-mail Advertising - Eastern Europe

Eastern Europe

Highlights

Ad spending in the E-mail Advertising market in Eastern Europe is forecasted to reach US$184.60m in 2024.
The market is expected to display an annual growth rate (CAGR 2024-2030) of 4.18%, leading to an estimated market volume of US$236.00m by 2030.
When compared globally, the United States will generate the highest ad spending at US$3.40bn in 2024.
The projected average ad spending per internet user in the E-mail Advertising market is US$0.85 in 2024.
In Eastern Europe, the rise of programmatic buying is reshaping the E-mail Advertising landscape, offering targeted and data-driven strategies for advertisers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Eastern Europe is experiencing significant growth and development.

Customer preferences: Customers in Eastern Europe have shown a strong preference for email advertising as a means of communication and promotion. This preference can be attributed to several factors. Firstly, email is a widely used and easily accessible form of communication in the region. Secondly, customers appreciate the personalized nature of email advertising, as it allows them to receive targeted and relevant information. Finally, email advertising offers a cost-effective solution for businesses, as it allows them to reach a large audience at a relatively low cost.

Trends in the market: One of the key trends in the Email Advertising market in Eastern Europe is the increasing adoption of mobile devices. With the growing popularity of smartphones and tablets in the region, more and more customers are accessing their emails on the go. This trend has led to a shift in the way businesses approach email advertising, with a greater emphasis on mobile-friendly designs and responsive layouts. Another trend in the market is the rise of automation and personalization. Businesses are increasingly using automation tools to streamline their email marketing campaigns and deliver personalized content to their customers. This trend is driven by the desire to create more targeted and relevant email experiences, which can lead to higher engagement and conversion rates.

Local special circumstances: Eastern Europe is a diverse region with a mix of developed and emerging markets. This diversity presents both opportunities and challenges for businesses operating in the Email Advertising market. On one hand, the region offers a large and growing customer base, as well as a relatively untapped market for email advertising. On the other hand, businesses need to navigate the cultural and linguistic differences across the region in order to effectively engage with their target audience.

Underlying macroeconomic factors: The Email Advertising market in Eastern Europe is influenced by several macroeconomic factors. Firstly, the region has experienced steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This has created a favorable environment for businesses looking to invest in email advertising. Secondly, the rapid digitalization of the region has contributed to the growth of the Email Advertising market. As more and more customers go online and become active internet users, businesses are recognizing the need to establish a strong online presence and engage with their customers through email advertising. In conclusion, the Email Advertising market in Eastern Europe is witnessing significant growth and development. Customer preferences for email advertising, the adoption of mobile devices, the rise of automation and personalization, as well as the underlying macroeconomic factors, are all contributing to the expansion of the market. Businesses operating in the region need to adapt to these trends and leverage the opportunities presented by the Email Advertising market in Eastern Europe.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.