SMS Advertising - Eastern Europe | Statista Market Forecast

Ad spending in the SMS Advertising market in Eastern Europe is forecasted to reach US$9.07m in 2024.
The market is expected to experience an annual growth rate (CAGR 2024-2030) of 1.91%, leading to a projected market volume of US$10.15m by 2030.
When compared globally, the United States is anticipated to generate the highest ad spending, reaching US$310.40m in 2024.
The average ad spending per capita in the SMS Advertising market is projected to be US$0.04 in 2024.
In Eastern Europe, SMS Advertising is gaining traction as a cost-effective way for businesses in Poland to reach a wide audience efficiently.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Eastern Europe is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in Eastern Europe are shifting towards mobile devices and digital communication. With the increasing penetration of smartphones and the growing popularity of messaging apps, consumers are becoming more receptive to SMS advertising. They appreciate the convenience and immediacy of receiving promotional messages directly on their phones, allowing them to stay informed about the latest offers and discounts. Trends in the SMS Advertising market in Eastern Europe reflect the overall growth of the digital advertising industry. Companies are recognizing the effectiveness of SMS campaigns in reaching their target audience and driving engagement. They are investing in sophisticated SMS marketing platforms that allow for personalized and targeted messaging, ensuring that their advertisements are relevant and compelling to consumers. Local special circumstances in Eastern Europe also contribute to the development of the SMS Advertising market. The region has a high mobile phone penetration rate, with a significant portion of the population relying solely on mobile devices for internet access. This makes SMS advertising an effective and accessible channel for reaching a large audience. Additionally, Eastern European countries have diverse and dynamic economies, with a growing number of businesses seeking innovative ways to promote their products and services. Underlying macroeconomic factors further support the growth of the SMS Advertising market in Eastern Europe. The region has experienced steady economic growth in recent years, leading to increased consumer spending power. This creates a favorable environment for businesses to invest in advertising and marketing strategies, including SMS campaigns. Furthermore, the prevalence of mobile banking and e-commerce in Eastern Europe has created a digital-savvy consumer base that is receptive to mobile advertising. In conclusion, the SMS Advertising market in Eastern Europe is developing rapidly due to customer preferences for mobile devices, trends in the digital advertising industry, local special circumstances, and favorable macroeconomic factors. As businesses continue to recognize the value of SMS campaigns and invest in targeted messaging platforms, the market is expected to grow further in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.