Web Push Advertising - Eastern Asia

Ad spending in the Web Push Advertising market in Eastern Asia is forecasted to reach US$738.00m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.64%, leading to a projected market volume of US$1.03bn by 2030.
When compared globally, the United States will generate the most ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$0.53 in 2024.
In Japan, the rising trend of utilizing Web Push Advertising is reshaping the landscape of the Advertising market with its innovative and targeted approach.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Eastern Asia is experiencing significant growth and development due to several key factors. Customer preferences in Eastern Asia have shifted towards digital advertising channels, including web push advertising. With the increasing popularity of smartphones and internet access, consumers are spending more time online, making web push advertising an effective way for businesses to reach their target audience. Additionally, Eastern Asian consumers are known for their tech-savviness and willingness to adopt new technologies, making them receptive to web push advertising campaigns. Trends in the market show that businesses in Eastern Asia are increasingly investing in web push advertising to promote their products and services. This is driven by the growing competition in the region, as businesses strive to gain a competitive edge and increase their market share. Web push advertising offers a cost-effective and targeted approach to reaching potential customers, allowing businesses to maximize their advertising budgets and generate higher returns on investment. Local special circumstances in Eastern Asia also contribute to the development of the web push advertising market. For example, countries like China, Japan, and South Korea have large populations with high internet penetration rates, providing a vast audience for businesses to target. Additionally, the region has a strong e-commerce industry, with popular platforms like Alibaba, JD. com, and Rakuten, creating opportunities for businesses to leverage web push advertising to drive traffic and sales. Underlying macroeconomic factors further support the growth of the web push advertising market in Eastern Asia. The region has experienced steady economic growth, leading to an increase in consumer spending power. As a result, businesses are investing more in advertising to capture the attention of consumers and drive sales. Furthermore, advancements in technology and infrastructure have made it easier for businesses to implement web push advertising campaigns, further fueling market growth. In conclusion, the Web Push Advertising market in Eastern Asia is developing rapidly due to customer preferences for digital advertising channels, increasing investments by businesses, local special circumstances such as high internet penetration and a strong e-commerce industry, and underlying macroeconomic factors like economic growth and technological advancements. As the market continues to evolve, businesses in Eastern Asia are expected to increasingly adopt web push advertising as a key component of their marketing strategies.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.