Print Advertising - Eastern Asia

Eastern Asia

Highlights

Ad spending in the Print Advertising market in Eastern Asia is forecasted to reach US$5.81bn in 2024.
The largest market in Eastern Asia is Newspaper Advertising, with a market volume of US$4.42bn in 2024.
In global comparison, the United States will generate the most ad spending (US$9.61bn in 2024).
By 2030, the number of readers in the Print Advertising market in Eastern Asia is expected to reach 0.0users.
The average ad spending per reader in the Newspaper Advertising market is projected to be US$15.38 in 2024.
In China, Print Advertising is seeing a resurgence as brands tap into traditional media to reach a diverse audience amidst digital saturation.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Print Advertising market in Eastern Asia has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in Eastern Asia have played a crucial role in the development of the Print Advertising market. Despite the rise of digital advertising, many customers in this region still value the tangible nature of print advertisements. They appreciate the physical presence of print ads, which allows for a more personal and immersive experience. Additionally, print advertising offers a sense of credibility and trustworthiness that is often lacking in digital platforms. These customer preferences have contributed to the sustained demand for print advertising in Eastern Asia. Trends in the market have also influenced the growth of the Print Advertising market in Eastern Asia. One notable trend is the increasing focus on targeted advertising. Advertisers are now leveraging data analytics and audience segmentation to create more personalized and relevant print ads. This trend has not only improved the effectiveness of print advertising campaigns but has also attracted a wider range of advertisers who are looking to reach specific target audiences. Furthermore, the integration of technology in print advertising, such as the use of QR codes and augmented reality, has enhanced the interactive and engaging nature of print ads, making them more appealing to customers in Eastern Asia. Local special circumstances have also contributed to the development of the Print Advertising market in Eastern Asia. The region's diverse and vibrant culture has created a fertile ground for creativity and innovation in print advertising. Advertisers in Eastern Asia often incorporate local traditions, symbols, and aesthetics into their print ads, making them more relatable and appealing to the local population. Additionally, the presence of a large and growing middle class in many countries in Eastern Asia has increased the purchasing power and consumption levels, leading to a greater demand for products and services, and subsequently, print advertising. Underlying macroeconomic factors have also played a role in the growth of the Print Advertising market in Eastern Asia. The region's strong economic growth, rapid urbanization, and increasing disposable incomes have created a favorable environment for advertisers. As businesses expand and compete for market share, the demand for print advertising as a means of promoting products and services has increased. Additionally, the stability and relative political and economic security in many countries in Eastern Asia have attracted foreign investments, further fueling the growth of the Print Advertising market. In conclusion, the Print Advertising market in Eastern Asia is experiencing growth due to customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The tangible nature of print ads, the focus on targeted advertising, the integration of technology, the incorporation of local culture, and the region's strong economic growth are all contributing to the development of the market. As customer preferences and market trends continue to evolve, the Print Advertising market in Eastern Asia is expected to further expand in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on print advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in physical print editions (newspapers and magazines).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.