Web Push Advertising - Benelux | Statista Market Forecast

Ad spending in the Web Push Advertising market in Benelux is forecasted to reach US$30.61m in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 1.09%, leading to an estimated market volume of US$32.67m by 2030.
When compared globally, the United States will generate the highest ad spending (US$1.21bn in 2024).
The average ad spending per internet user in the Web Push Advertising market is projected to be US$1.14 in 2024.
In Benelux, Web Push Advertising is gaining traction among advertisers seeking targeted and engaging ways to reach the tech-savvy population.

Definition:

Web Push Advertising involves sending targeted promotional messages directly to users’ web browsers, regardless of whether they are actively visiting a specific website. This form of advertising leverages web push notifications to deliver short, concise messages containing offers, announcements, updates, or calls to action. Web Push Advertising spending refers to the advertising budget allocated by advertisers to the creation and distribution of web push advertisements.

Additional information:

Web Push Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for web push advertisements
Software fees for creating and distributing web push advertisements

Service agencies
Consultant fees
Production costs
Design services

The Web Push Advertising market in Benelux is experiencing significant growth and development, driven by various factors such as customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Benelux region are playing a crucial role in the growth of the Web Push Advertising market. Consumers in this region are increasingly relying on digital platforms for their daily activities, including shopping, entertainment, and communication. As a result, businesses are turning to web push advertising as an effective way to reach and engage with their target audience. The convenience and immediacy of web push notifications appeal to customers who are looking for personalized and relevant content. One of the key trends in the Web Push Advertising market in Benelux is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, consumers are constantly connected to the internet and are more likely to engage with web push notifications. Businesses are capitalizing on this trend by optimizing their web push advertising strategies for mobile devices, ensuring that their messages are delivered seamlessly across different screens and devices. Another trend in the market is the growing emphasis on personalization and segmentation. Businesses are leveraging data analytics and targeting techniques to deliver highly relevant and personalized web push notifications to their customers. By tailoring their messages based on customer preferences, behavior, and demographics, businesses can enhance the effectiveness of their web push advertising campaigns and improve customer engagement. In addition to customer preferences and market trends, there are also local special circumstances that are driving the development of the Web Push Advertising market in Benelux. The Benelux region is known for its high internet penetration and advanced digital infrastructure, which provides a conducive environment for the growth of web push advertising. Furthermore, the region has a strong culture of innovation and entrepreneurship, with many startups and tech companies emerging in the market. These factors contribute to the vibrant and dynamic web push advertising ecosystem in Benelux. Underlying macroeconomic factors also play a role in the development of the Web Push Advertising market in Benelux. The region has a stable and prosperous economy, with a high standard of living and disposable income. This allows businesses to invest in digital marketing strategies, including web push advertising, to attract and retain customers. Additionally, the Benelux region is known for its strong focus on sustainability and corporate social responsibility, which aligns with the values of many consumers. Businesses that incorporate these values into their web push advertising campaigns can gain a competitive edge in the market. Overall, the Web Push Advertising market in Benelux is experiencing growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value of web push advertising in reaching and engaging with their target audience, the market is expected to expand further in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.