In-App Advertising - Benelux

Benelux

Highlights

Ad spending in the In-App Advertising market in Benelux is forecasted to reach US$2.50bn in 2024.
The market is expected to experience a compound annual growth rate (CAGR 2024-2030) of 7.49%, leading to a projected market volume of US$3.85bn by 2030.
The average ad spending per mobile internet user in the In-App Advertising market is estimated to be US$83.06 in 2024.
When compared globally, China is anticipated to generate the highest ad spending of US$132.80bn in 2024.
In Benelux, the In-App Advertising market is witnessing a shift towards personalized content to enhance user engagement and drive conversions.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The In-App Advertising market in Benelux is experiencing significant growth and development, driven by customer preferences for mobile apps and the increasing use of smartphones and tablets.

Customer preferences: Customers in Benelux are increasingly using mobile apps for various purposes, including entertainment, communication, and productivity. This has led to a growing demand for in-app advertising, as advertisers seek to reach these highly engaged and captive audiences. In addition, customers in Benelux are becoming more receptive to targeted and personalized advertising, which can be delivered through in-app ads.

Trends in the market: One of the key trends in the In-App Advertising market in Benelux is the shift towards programmatic advertising. Programmatic advertising allows for automated ad buying and placement, enabling advertisers to reach their target audiences more efficiently and effectively. This trend is driven by the increasing availability of data and advanced targeting capabilities, which enable advertisers to deliver relevant and personalized ads to users. In addition, programmatic advertising offers greater transparency and control over ad placements, allowing advertisers to optimize their campaigns and maximize their return on investment. Another trend in the market is the rise of native advertising. Native ads are designed to blend in with the content of the app, providing a seamless and non-disruptive user experience. This type of advertising is particularly effective in mobile apps, where users have limited screen space and are more likely to engage with ads that are integrated into the app's interface. Native advertising also allows advertisers to deliver more relevant and personalized ads, increasing the likelihood of user engagement and conversion.

Local special circumstances: The In-App Advertising market in Benelux is also influenced by local special circumstances. For example, the region has a high smartphone penetration rate, with a large percentage of the population owning and using smartphones. This provides a fertile ground for in-app advertising, as advertisers can reach a wide and diverse audience through mobile apps. In addition, Benelux has a highly developed digital infrastructure, with fast and reliable internet connections, which further supports the growth of the In-App Advertising market.

Underlying macroeconomic factors: The growth of the In-App Advertising market in Benelux is also driven by underlying macroeconomic factors. The region has a strong and stable economy, with high levels of disposable income and consumer spending. This creates a favorable environment for advertisers, as customers are more likely to engage with and respond to in-app ads. Furthermore, Benelux has a highly educated and tech-savvy population, which is more likely to adopt and engage with mobile apps, further driving the demand for in-app advertising. In conclusion, the In-App Advertising market in Benelux is experiencing significant growth and development, driven by customer preferences for mobile apps and the increasing use of smartphones and tablets. The shift towards programmatic advertising and the rise of native advertising are key trends in the market, enabling advertisers to reach their target audiences more effectively and deliver more relevant and personalized ads. Local special circumstances, such as high smartphone penetration and a developed digital infrastructure, further support the growth of the In-App Advertising market in Benelux. Additionally, underlying macroeconomic factors, such as a strong economy and a tech-savvy population, contribute to the favorable environment for advertisers in the region.

Data coverage:

The data encompasses B2B enterprises. Figures are based on in-app advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers ad spending on advertisements displayed within a mobile application.

Modeling approach:

The market size is determined through a combined top-down and bottom-up approach. We use market data from independent databases, the number of application downloads from data partners, survey results taken from our primary research (e.g., the Consumer Insights Global Survey), and third-party reports to analyze and estimate global in-app advertising spending. To analyze the markets, we start by researching digital advertising in mobile applications for each advertising format, incidents of in-app and mobile browser usage, as well as the time spent in mobile apps by categories. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, mobile users, and digital consumer spending. Lastly, we benchmark key countries and/or regions (e.g., global, the United States, China) with external sources.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year.