E-mail Advertising - Benelux

Benelux

Highlights

Ad spending in the E-mail Advertising market in Benelux is forecasted to reach US$166.90m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.02%, leading to an estimated market volume of US$188.20m by 2030.
When compared globally, the United States will generate the highest ad spending (US$3.40bn in 2024).
The projected average ad spending per internet user in the E-mail Advertising market is expected to be US$6.24 in 2024.
In Benelux, E-mail Advertising in the Advertising market is seeing a shift towards personalized, interactive campaigns to enhance customer engagement and drive conversions.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Benelux has been experiencing steady growth in recent years, driven by changing customer preferences and the increasing importance of digital marketing.

Customer preferences: In today's digital age, customers are increasingly relying on email as a primary communication tool, both for personal and professional purposes. This has created a fertile ground for email advertising, as companies can reach a large audience directly in their inboxes. Moreover, customers are becoming more receptive to personalized and targeted email advertisements that cater to their specific needs and interests. This trend has led to an increased demand for email advertising services in Benelux.

Trends in the market: One of the key trends in the Email Advertising market in Benelux is the growing adoption of automation and data analytics. Companies are leveraging advanced technologies to automate their email marketing campaigns, allowing for greater efficiency and personalization. By analyzing customer data, companies can tailor their email advertisements to specific segments, increasing the likelihood of conversion and customer engagement. This trend is expected to continue as companies strive to optimize their marketing efforts and improve their return on investment. Another trend in the Email Advertising market in Benelux is the rise of mobile email usage. With the increasing penetration of smartphones and tablets, customers are accessing their emails on the go. This presents a unique opportunity for advertisers to reach customers anytime and anywhere. As a result, companies are developing mobile-friendly email advertisements that are optimized for smaller screens and provide a seamless user experience. This trend is expected to drive the growth of email advertising in Benelux, as companies recognize the importance of mobile optimization in reaching their target audience.

Local special circumstances: Benelux is known for its highly developed internet infrastructure and high internet penetration rates. This provides a solid foundation for the growth of email advertising, as companies can easily reach a large and engaged online audience. Furthermore, Benelux has a strong culture of entrepreneurship and innovation, with many startups and small businesses relying on email advertising to promote their products and services. This vibrant business environment contributes to the overall growth of the Email Advertising market in Benelux.

Underlying macroeconomic factors: The macroeconomic factors in Benelux, such as a stable economy and high disposable income, also contribute to the growth of the Email Advertising market. As consumers have more purchasing power, companies are investing in email advertising to capture their attention and drive sales. Additionally, the increasing importance of digital marketing in the overall marketing mix has led to a shift in advertising budgets towards online channels, including email advertising. This trend is expected to continue as companies recognize the effectiveness and cost-efficiency of email advertising compared to traditional forms of advertising. In conclusion, the Email Advertising market in Benelux is experiencing growth due to changing customer preferences, the adoption of automation and data analytics, the rise of mobile email usage, the local business environment, and the underlying macroeconomic factors. As companies continue to invest in email advertising to reach their target audience and drive sales, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.