Telemarketing - NAFTA

NAFTA

Highlights

Ad spending in the Telemarketing market in NAFTA is forecasted to reach US$4.98bn in 2024.
The ad spending is anticipated to demonstrate a Compound Annual Growth Rate (CAGR 2024-2030) of 0.72%, leading to an estimated market volume of US$5.20bn by 2030.
When compared globally, the United States is expected to contribute the most to ad spending (US$4.62bn in 2024).
The projected average ad spending per capita in the Telemarketing market is US$9.76 in 2024.
Telemarketing in the Advertising market in the United States is increasingly utilizing data-driven strategies to target specific consumer segments effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in NAFTA is experiencing steady growth and development due to a combination of customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Telemarketing Advertising market in NAFTA are shifting towards more personalized and targeted advertising. Customers are increasingly demanding customized products and services that cater to their specific needs and preferences. As a result, companies in the Telemarketing Advertising market are investing in advanced data analytics and customer segmentation techniques to deliver more personalized and relevant advertisements. This shift towards personalized advertising is driving the growth of the Telemarketing Advertising market in NAFTA. In addition to personalized advertising, there is a growing trend towards digitalization in the Telemarketing Advertising market in NAFTA. With the increasing use of smartphones and internet access, customers are becoming more connected and engaged with digital platforms. Companies in the Telemarketing Advertising market are leveraging this trend by investing in digital marketing strategies such as social media advertising, email marketing, and mobile advertising. This digitalization trend is fueling the growth of the Telemarketing Advertising market in NAFTA. Local special circumstances also play a role in the development of the Telemarketing Advertising market in NAFTA. Each country within NAFTA has its own unique cultural, social, and economic factors that influence customer preferences and market dynamics. For example, in the United States, there is a strong emphasis on consumerism and brand loyalty, which drives companies to invest heavily in advertising to capture and retain customers. In Canada, there is a multicultural and bilingual population, which requires companies to tailor their advertising campaigns to different language and cultural groups. In Mexico, there is a growing middle class and increasing internet penetration, which presents opportunities for companies to reach a larger customer base through digital advertising. These local special circumstances contribute to the growth and development of the Telemarketing Advertising market in NAFTA. Underlying macroeconomic factors also play a significant role in the development of the Telemarketing Advertising market in NAFTA. Economic growth, consumer spending power, and business investment levels all influence the demand for advertising services. As the economies of the NAFTA countries continue to grow, consumer spending power increases, leading to higher demand for products and services. This increased demand drives companies to invest in advertising to capture the attention and purchasing power of consumers. Additionally, as businesses expand and invest in new markets, they require advertising services to promote their products and services. These underlying macroeconomic factors contribute to the growth and development of the Telemarketing Advertising market in NAFTA. Overall, the Telemarketing Advertising market in NAFTA is developing and growing due to customer preferences for personalized and targeted advertising, the trend towards digitalization, local special circumstances, and underlying macroeconomic factors. As companies continue to invest in advanced data analytics and digital marketing strategies, the Telemarketing Advertising market in NAFTA is expected to continue its growth trajectory in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.