E-mail Advertising - NAFTA | Statista Market Forecast

Ad spending in the E-mail Advertising market in NAFTA is forecasted to reach US$3.83bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.82%, leading to a projected market volume of US$4.79bn by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$8.19 in 2024.
In NAFTA, E-mail Advertising is experiencing a surge in personalized content strategies to enhance customer engagement and drive conversion rates.

Definition:

E-mail Advertising spending refers to the advertising budget allocated by advertisers to their e-mail marketing campaigns, specifically focusing on the budget for the creation and distribution of e-mail advertisements.

Additional information:

E-mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes. In scope: |The advertising budget used for e-mail advertisements |Software fees for creating and sending e-mail advertisements

The advertising budget used for e-mail advertisements
Software fees for creating and sending e-mail advertisements

Service agencies
Consultant fees
Production costs
Design services

The Email Advertising market in NAFTA is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trend. Customer preferences are playing a key role in the growth of the Email Advertising market in NAFTA. With the increasing use of smartphones and other mobile devices, customers are constantly connected to their emails. This has led to a higher demand for targeted and personalized email advertisements that can be easily accessed and viewed on mobile devices. Customers also appreciate the convenience and cost-effectiveness of email advertising compared to traditional forms of advertising. Trends in the market are also driving the growth of the Email Advertising market in NAFTA. One major trend is the increasing use of data analytics and artificial intelligence in email advertising campaigns. Companies are leveraging these technologies to analyze customer data and behavior, allowing them to create more targeted and effective email advertisements. Additionally, there is a growing trend towards interactive and engaging email advertisements, such as videos and gamified content, which are capturing the attention of customers and driving higher engagement rates. Local special circumstances are also contributing to the growth of the Email Advertising market in NAFTA. In the United States, for example, there are strict regulations in place to protect consumer privacy and prevent spam emails. This has led to the development of more sophisticated and targeted email advertising strategies that comply with these regulations. In Canada, on the other hand, there are cultural and linguistic differences that require tailored email advertising campaigns to effectively reach the local population. Underlying macroeconomic factors are also playing a role in the growth of the Email Advertising market in NAFTA. The strong economic growth in the region has resulted in increased consumer spending power, which in turn has led to higher advertising budgets. Companies are investing more in email advertising as a cost-effective and efficient way to reach their target audience and drive sales. Additionally, the rapid growth of e-commerce in the region is creating new opportunities for email advertising, as companies look to promote their products and services to online shoppers. In conclusion, the Email Advertising market in NAFTA is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As technology continues to advance and customer expectations evolve, the Email Advertising market in NAFTA is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.