Digital Classifieds - NAFTA | Statista Market Forecast

Ad spending in the Digital Classifieds market in NAFTA is forecasted to reach US$3.17bn in 2024.
The ad spending is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 0.50%, leading to a projected market volume of US$3.26bn by 2030.
When compared globally, the majority of ad spending is expected to originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is estimated to be US$1.90 in 2024.
Within the Digital Classifieds market, 71% of the total ad spending is projected to come from mobile in 2030.
In the NAFTA region, the Digital Classifieds market is experiencing rapid growth driven by increased online advertising spending and shifting consumer behavior.

Definition:
Digital Classifieds refer to online advertising posts that list products and services in categories. Advertising spending on Digital Classifieds includes the fees advertisers pay to display an online ad and to list it in a specific category. The fee has to be paid by the advertiser regardless of the outcome of the ad and does not depend on factors such as the ad's position, size, or display duration.

Structure:
Advertising spending on Digital Classifieds is separated into four categories: Jobs, Motor, Real Estate, and General.

Jobs covers ads by businesses offering permanent employment (e.g., Indeed, Monster)
Motor covers ads by companies or consumers offering vehicles for purchase (e.g., Cars.com)
Real Estate covers ads by companies or consumers offering real estate for rent or purchase (e.g., Roofstock)
General covers all forms of ads that are not included in the other categories, including consumers (private individuals) looking for other private individuals to complete small-scale, non-permanent jobs (such as contractor services) for them (e.g., TaskRabbit)

Additional information:
The Digital Classifieds market comprises advertising spending, users, and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

Fees paid by advertisers in order to display an online ad or listing around a specific vertical

Other advertisements (e.g., banners) on classifieds websites

The Digital Classifieds market in NAFTA is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in the NAFTA region are increasingly turning to digital platforms for their classifieds needs. The convenience and accessibility of online classifieds platforms have made them a popular choice for buyers and sellers alike. Customers appreciate the ability to browse listings from the comfort of their own homes, as well as the ability to easily search for specific items or services. Additionally, the ability to communicate directly with sellers through messaging features is seen as a major advantage.

Trends in the market: One of the key trends in the Digital Classifieds market in NAFTA is the increasing popularity of niche platforms. While general classifieds websites continue to dominate the market, there has been a rise in specialized platforms catering to specific industries or interests. This trend is driven by the desire for more targeted and relevant listings, as well as the opportunity for sellers to reach a more specific and engaged audience. Niche platforms also often offer additional features and services tailored to the specific needs of their users. Another trend in the market is the growing importance of mobile platforms. With the widespread adoption of smartphones and the increasing use of mobile internet, customers are increasingly accessing classifieds platforms through their mobile devices. This has led to the development of mobile apps and optimized mobile websites, which provide a seamless and user-friendly experience for customers on the go. Mobile platforms also offer additional features such as location-based searching and push notifications, further enhancing the customer experience.

Local special circumstances: The Digital Classifieds market in NAFTA is influenced by the unique characteristics of each country within the region. For example, in the United States, the market is highly competitive and dominated by a few major players. This has led to intense competition and innovation, with companies constantly striving to differentiate themselves and attract users. In Canada, on the other hand, the market is more fragmented, with a larger number of smaller players. This creates opportunities for niche platforms to thrive and cater to specific regional or industry-specific needs.

Underlying macroeconomic factors: The growth and development of the Digital Classifieds market in NAFTA can also be attributed to underlying macroeconomic factors. The region has a strong and stable economy, with high levels of internet penetration and consumer spending. This provides a favorable environment for the digital classifieds industry to thrive. Additionally, the region has a large and diverse population, which creates a large pool of potential customers and sellers. The increasing urbanization and changing demographics in the region also contribute to the growth of the market, as more people seek to buy and sell goods and services online.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.