Market Insights Advertising & Media Advertising Direct Messaging Advertising

Telemarketing - ASEAN

ASEAN

Ad spending in the Telemarketing market in ASEAN is forecasted to reach US$218.10m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 0.03%, leading to a projected market volume of US$218.40m by 2029.
When compared globally, the United States is expected to generate the highest ad spending (US$4,616.00m in 2024).
The average ad spending per capita in the Telemarketing market is projected to be US$0.32 in 2024.
In ASEAN, telemarketing in the advertising market is increasingly leveraging personalized outreach strategies to engage consumers effectively and drive brand awareness.

Key regions: Asia, Germany, China, United Kingdom, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Telemarketing Advertising market in ASEAN is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this positive trajectory. Customer preferences in the ASEAN region are shifting towards more personalized and targeted advertising. Consumers are becoming increasingly selective about the content they engage with and are seeking out advertisements that are relevant to their interests and needs. Telemarketing advertising allows companies to directly reach potential customers and tailor their messages to specific demographics, making it an effective marketing strategy in this evolving landscape. Trends in the Telemarketing Advertising market in ASEAN are also driving its growth. The rise of digitalization and advancements in technology have made telemarketing more accessible and efficient. With the widespread use of smartphones and the internet, companies can easily reach a large audience through phone calls, SMS, and online platforms. Additionally, the availability of data analytics tools enables companies to analyze customer behavior and preferences, allowing for more targeted and effective telemarketing campaigns. Local special circumstances in the ASEAN region further contribute to the development of the Telemarketing Advertising market. The region is characterized by a large and diverse population, with different languages, cultures, and consumer behaviors. Telemarketing allows companies to overcome these challenges by providing a direct and personalized approach to reach customers. Additionally, the relatively low cost of telemarketing compared to traditional advertising methods makes it an attractive option for companies operating in the ASEAN market. Underlying macroeconomic factors also play a role in the growth of the Telemarketing Advertising market in ASEAN. The region has been experiencing rapid economic growth, with rising disposable incomes and an expanding middle class. This has led to increased consumer spending and a growing demand for products and services. Telemarketing advertising allows companies to tap into this growing market and effectively promote their offerings to a wide range of potential customers. In conclusion, the Telemarketing Advertising market in ASEAN is developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As consumers become more selective and technology continues to advance, telemarketing provides an effective and targeted approach to reach potential customers in the ASEAN region. With the region's economic growth and diverse population, telemarketing advertising is poised for further expansion in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.