The Digital Classifieds market in ASEAN has been experiencing significant growth in recent years. Customer preferences for online platforms, the rise of mobile internet usage, and the increasing popularity of e-commerce have contributed to the development of this market. Customer preferences in ASEAN have shifted towards online platforms for buying and selling goods and services. The convenience of being able to browse and purchase items from the comfort of their own homes, as well as the ability to compare prices and read reviews, has made online classifieds platforms increasingly popular. Additionally, the younger generation in ASEAN, who are more tech-savvy and comfortable with online transactions, are driving the growth of the Digital Classifieds market. One of the key trends in the Digital Classifieds market in ASEAN is the increasing use of mobile devices. With the widespread availability of affordable smartphones and the expansion of mobile internet coverage, more and more people in ASEAN are accessing classifieds platforms through their mobile devices. This trend has fueled the growth of mobile-first classifieds platforms and has led to the development of mobile apps that offer a seamless user experience. Another trend in the market is the rise of niche classifieds platforms. As the Digital Classifieds market becomes more saturated, niche platforms that cater to specific industries or interests are gaining popularity. These platforms provide a targeted and specialized experience for users, making it easier for them to find what they are looking for. For example, there are now dedicated classifieds platforms for real estate, automobiles, jobs, and even pets in ASEAN. Local special circumstances also play a role in the development of the Digital Classifieds market in ASEAN. Each country in ASEAN has its own unique characteristics and cultural preferences, which influence the way people buy and sell goods and services. For example, in some countries, there may be a preference for face-to-face transactions or a strong reliance on word-of-mouth recommendations. Understanding these local special circumstances is crucial for classifieds platforms to effectively cater to the needs of users in each country. Underlying macroeconomic factors also contribute to the growth of the Digital Classifieds market in ASEAN. The region has experienced rapid economic growth in recent years, leading to an expanding middle class with higher purchasing power. This has created a larger market for buying and selling goods and services, both online and offline. Additionally, the increasing internet penetration and improving digital infrastructure in ASEAN have made it easier for people to access and use online classifieds platforms. In conclusion, the Digital Classifieds market in ASEAN is experiencing growth due to customer preferences for online platforms, the rise of mobile internet usage, and the increasing popularity of e-commerce. Niche classifieds platforms and local special circumstances also play a role in shaping the market. Furthermore, underlying macroeconomic factors such as rapid economic growth and improving digital infrastructure contribute to the development of the market.
Data coverage:
Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.Modeling approach:
Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.Additional notes:
Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.
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