Key regions: India, Germany, China, United Kingdom, Australia
The SMS Advertising market in ASEAN is experiencing significant growth and development, driven by changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the ASEAN region are shifting towards mobile devices and digital platforms. With the increasing penetration of smartphones and internet connectivity, consumers are spending more time on their mobile devices, making SMS advertising an effective and efficient way to reach them. Additionally, consumers in ASEAN countries are becoming more tech-savvy and are open to receiving targeted advertisements on their mobile phones. Trends in the market indicate that SMS advertising is becoming more personalized and interactive. Companies are leveraging data analytics and artificial intelligence to segment their customer base and deliver tailored SMS advertisements. This allows businesses to target specific demographics and increase the effectiveness of their advertising campaigns. Furthermore, SMS advertising is evolving beyond traditional text messages, with the inclusion of multimedia content such as images and videos. Local special circumstances in ASEAN countries also contribute to the development of the SMS advertising market. For example, in countries like Indonesia and the Philippines, where internet connectivity is limited in certain areas, SMS advertising provides a reliable and accessible channel for businesses to reach their target audience. Additionally, cultural factors play a role in the popularity of SMS advertising, as texting is a common form of communication in ASEAN countries. Underlying macroeconomic factors further drive the growth of the SMS advertising market in ASEAN. The region has experienced rapid economic growth in recent years, leading to an expansion of the middle class and an increase in consumer spending. This provides businesses with a larger customer base and more opportunities to advertise their products and services. Furthermore, the digital economy in ASEAN is booming, with governments and businesses investing in infrastructure and technology to support the growth of digital advertising. In conclusion, the SMS Advertising market in ASEAN is developing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. With the increasing use of mobile devices, personalized advertising strategies, and the accessibility of SMS advertising in certain areas, businesses in ASEAN countries are capitalizing on this growing market to reach their target audience effectively.
Data coverage:
The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.
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