Market Insights Advertising & Media Advertising Audio Advertising

Digital Audio Advertising - ASEAN

ASEAN

Ad spending in the Digital Audio Advertising market in ASEAN is forecasted to reach US$271.80m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 5.14%, leading to a projected market volume of US$349.20m by 2029.
With a projected market volume of US$6,586.00m in 2024, the majority of revenue will be generated the United States.
In the Digital Audio Advertising market in ASEAN, the number of listeners is expected to reach 89.9m users by 2029.
The average ad spending per user in the Digital Audio Advertising market is estimated to be US$3.77 in 2024.
In the Digital Audio Advertising market in ASEAN, 71% of total ad spending will be derived through mobile in 2029.
In ASEAN, the surge in programmatic buying is revolutionizing Digital Audio Advertising, offering targeted, data-driven solutions for brands looking to reach their audience effectively.

Key regions: United States, France, India, Asia, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Digital Audio Advertising market in ASEAN is experiencing significant growth and development driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the ASEAN region are shifting towards digital audio platforms due to their convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, consumers are spending more time listening to music and podcasts on their mobile devices. This shift in consumer behavior has created a lucrative opportunity for advertisers to reach their target audience through digital audio advertising. Trends in the market indicate a growing demand for personalized and interactive advertising experiences. Advertisers are leveraging advanced targeting and data analytics capabilities to deliver tailored messages to specific audience segments. This allows them to maximize the effectiveness of their campaigns and drive higher engagement and conversion rates. Additionally, the rise of programmatic advertising in the region has made it easier for advertisers to automate the buying and selling of digital audio ad inventory, leading to increased efficiency and cost-effectiveness. Local special circumstances also play a role in shaping the Digital Audio Advertising market in ASEAN. The region is home to a diverse population with varying cultural and linguistic preferences. Advertisers need to consider these factors when creating their campaigns to ensure relevance and resonance with the target audience. Localization and language customization are key strategies employed by advertisers to effectively engage with consumers in the ASEAN market. Underlying macroeconomic factors such as the growing middle-class population, increasing disposable incomes, and urbanization are driving the growth of the Digital Audio Advertising market in ASEAN. As more people gain access to digital devices and internet connectivity, the potential reach of digital audio advertising expands. Advertisers are capitalizing on this opportunity to promote their products and services to a larger audience, driving the growth of the market. In conclusion, the Digital Audio Advertising market in ASEAN is witnessing rapid growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are leveraging digital audio platforms to reach their target audience in a personalized and interactive manner. With the continued growth of the digital ecosystem in the region, the Digital Audio Advertising market in ASEAN is poised for further expansion in the coming years.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital audio advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers pre- and in-stream audio ads and podcast streaming ads.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party reports, web traffic, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, media consumption, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.