SMS Advertising - Thailand | Statista Market Forecast

Ad spending in the SMS Advertising market in Thailand is forecasted to reach US$3.44m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.42%, leading to a projected market volume of US$3.35m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The average ad spending per capita in the SMS Advertising market is projected to be US$0.05 in Thailand in 2024.
Thailand's SMS advertising market is rapidly expanding, leveraging the country's high mobile penetration rate for targeted and effective marketing campaigns.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Thailand has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in Thailand have shifted towards mobile devices, with a large percentage of the population owning smartphones. This has created a prime opportunity for SMS Advertising, as businesses can reach their target audience directly on their mobile phones. Additionally, SMS Advertising offers a cost-effective and efficient way for businesses to communicate with their customers, making it an attractive option for marketing campaigns. Trends in the market indicate that businesses in Thailand are increasingly adopting SMS Advertising as part of their marketing strategies. This is due to the high open and response rates of SMS messages compared to other forms of advertising. SMS messages have a higher likelihood of being read by recipients, leading to increased brand awareness and customer engagement. As a result, businesses are investing more in SMS Advertising to capitalize on these benefits. Local special circumstances in Thailand also contribute to the growth of the SMS Advertising market. The country has a high mobile phone penetration rate, with a large portion of the population relying on mobile devices for communication and internet access. This creates a favorable environment for SMS Advertising, as businesses can reach a wide audience through this channel. Additionally, Thailand has a strong culture of text messaging, with SMS being a popular means of communication among individuals. This familiarity with SMS messaging makes it easier for businesses to engage with their target audience through SMS Advertising. Underlying macroeconomic factors further support the growth of the SMS Advertising market in Thailand. The country's economy has been steadily growing, leading to increased consumer spending and business investments. This provides businesses with the financial resources to invest in marketing strategies, including SMS Advertising. Furthermore, the rise of e-commerce in Thailand has created a need for businesses to reach customers through digital channels, making SMS Advertising a valuable tool in their marketing arsenal. In conclusion, the SMS Advertising market in Thailand is developing rapidly due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. Businesses are increasingly adopting SMS Advertising as part of their marketing strategies to reach their target audience effectively and efficiently. With the continued growth of the mobile market and the rise of e-commerce, the SMS Advertising market in Thailand is expected to continue its upward trajectory.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.