Digital Video Advertising - Thailand

Ad spending in the Digital Video Advertising market in Thailand is forecasted to reach US$557.00m in 2024.
The ad spending is anticipated to display an annual growth rate (CAGR 2024-2030) of 5.60%, leading to a projected market volume of US$772.30m by 2030.
With a projected market volume of US$85.39bn in 2024, the majority of revenue will be generated the United States.
Within the Digital Video Advertising market in Thailand, 88% of total ad spending is estimated to be generated through mobile in 2030.
The average ad spending per internet user in the Digital Video Advertising market in Thailand is projected to be US$7.91 in 2024.
Connected TV ad spending in the Digital Video Advertising market in Thailand is expected to reach US$42.14m in 2024.
Connected TV is forecasted to demonstrate an annual growth rate (CAGR 2024-2030) of 3.88%, resulting in a projected market volume of US$52.94m by 2030.
Ad spending on short-form videos in the Digital Video Advertising market in Thailand is projected to reach US$236.90m in 2024.
The ad spending on short-form videos is anticipated to exhibit an annual growth rate (CAGR 2024-2030) of 9.43%, leading to a projected market volume of US$406.70m by 2030.
Thailand's Digital Video Advertising market is rapidly growing, driven by the increasing popularity of online streaming platforms among the tech-savvy population.

Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

All ad formats within webpage-based videos, app-based video players, social media networks, or social media apps
Pre-roll, mid-roll, and post-roll video ads
Text- or image-based overlays that appear in video players
Native advertising
Connected TV advertising
Ad spending on short-form videos

Traditional TV advertising video formats broadcasted over traditional transmission channels (e.g., DTT, cable, satellite)
Addressable TV ads, targeted advertising to individual households via set-top boxes; including cable and satellite using addressable technologies such as Dynamic Ad Insertion (DAI)

The Digital Video Advertising market in Thailand is experiencing steady growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Digital Video Advertising market in Thailand are shifting towards online video consumption, as more and more consumers are turning to digital platforms for entertainment and information. This is due to the increasing availability of high-speed internet and the widespread use of smartphones and other mobile devices. Consumers now have easy access to a wide range of online video content, including streaming services, social media platforms, and video-sharing websites. As a result, advertisers are recognizing the potential of digital video advertising to reach their target audience effectively. Trends in the Digital Video Advertising market in Thailand are also contributing to its development. One notable trend is the rise of programmatic advertising, which uses automated technology to buy and sell ad inventory. This allows advertisers to target specific audiences and optimize their ad placements in real-time, resulting in more efficient and effective campaigns. Programmatic advertising is gaining popularity in Thailand due to its ability to deliver personalized and relevant ads to consumers, leading to higher engagement and conversion rates. Another trend in the Digital Video Advertising market in Thailand is the increasing adoption of mobile video advertising. With the widespread use of smartphones, consumers are spending more time watching videos on their mobile devices. Advertisers are leveraging this trend by creating mobile-friendly video ads that are specifically designed for smaller screens. This allows them to reach consumers on-the-go and capture their attention in a highly engaging format. Local special circumstances in Thailand also play a role in the development of the Digital Video Advertising market. Thailand has a large and growing middle class with increasing purchasing power, making it an attractive market for advertisers. Additionally, the Thai government has been actively promoting the development of the digital economy, including the expansion of broadband infrastructure and the implementation of supportive policies. These initiatives have created a favorable environment for the growth of digital video advertising in the country. Underlying macroeconomic factors further contribute to the development of the Digital Video Advertising market in Thailand. The country's stable economic growth and rising consumer spending power provide a solid foundation for advertisers to invest in digital video advertising. Furthermore, the increasing digitalization of businesses and the growing importance of online marketing are driving the demand for digital video advertising solutions. In conclusion, the Digital Video Advertising market in Thailand is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Advertisers are capitalizing on the increasing popularity of online video consumption and leveraging trends such as programmatic advertising and mobile video advertising. With the support of the Thai government and the country's favorable macroeconomic conditions, the Digital Video Advertising market in Thailand is expected to continue its upward trajectory.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital video advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers video ad formats (web-based, app-based, social media, and connected devices).

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

From six-second bumper ads to multi-minute compilations, video marketing is constantly evolving, and audiences everywhere never fail to tune in. As the number of digital video viewers keeps rising every year, marketers embrace video as a promotional tool more vividly than ever. In 2023, digital video ad spending amounted to almost 176.63 billion dollars. Unsurprisingly, the United States remains the country with the highest spending on digital video ads, followed by China and the United Kingdom. Connected TV (CTV) and social video are among the most popular content marketing tactics worldwide, and the post-pandemic era has only consolidated companies’ dependency on these tools.