Direct Mail Advertising - Thailand

Ad spending in the Direct Mail Advertising market in Thailand is forecasted to reach US$290.70m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2030) of -0.59%, leading to a projected market volume of US$280.50m by 2030.
When compared globally, the United States is anticipated to generate the highest ad spending (US$20.38bn in 2024).
The average ad spending per capita in the Direct Mail Advertising market is projected to be US$4.04 in 2024.
Thailand's Direct Mail Advertising market is seeing a rise in personalized campaigns to target specific consumer segments effectively.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for distributing direct mail advertisements

Service agencies
Consultant fees
Production costs
Design services
Printing costs

The Direct Mail Advertising market in Thailand has witnessed significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Thailand have shifted towards more personalized and targeted marketing strategies. Consumers are now seeking more relevant and customized advertising messages, which can be effectively delivered through direct mail. This has led to an increased demand for direct mail advertising services, as businesses strive to engage their target audience in a more personalized manner. Trends in the market indicate a growing adoption of direct mail advertising in Thailand. With the rise of digital marketing channels, direct mail offers a tangible and physical way to connect with customers. This has created an opportunity for businesses to stand out in a crowded marketplace and capture the attention of their target audience. Additionally, advancements in printing technology have made it easier and more cost-effective to produce high-quality direct mail materials, further fueling the growth of the market. Local special circumstances in Thailand have also contributed to the development of the direct mail advertising market. The country has a large and diverse consumer base, with different demographics and cultural preferences. Direct mail allows businesses to tailor their marketing messages to specific segments of the population, catering to their unique needs and preferences. Moreover, the Thai government has implemented regulations to protect consumer privacy, which has increased consumer trust and confidence in direct mail advertising. Underlying macroeconomic factors have also played a role in the growth of the direct mail advertising market in Thailand. The country's strong economic growth and rising disposable incomes have led to increased consumer spending and purchasing power. This has created a favorable environment for businesses to invest in marketing and advertising activities, including direct mail. Additionally, the growing e-commerce sector in Thailand has created opportunities for businesses to leverage direct mail as a way to drive online sales and customer engagement. In conclusion, the Direct Mail Advertising market in Thailand is experiencing significant growth due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for personalized and targeted marketing strategies, advancements in printing technology, a diverse consumer base, government regulations, and favorable macroeconomic conditions have all contributed to the development of the market. As businesses continue to seek effective ways to engage their target audience, direct mail advertising is likely to remain a key component of their marketing strategies in Thailand.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.