Telemarketing - Thailand

Thailand

Highlights

Ad spending in the Telemarketing market in Thailand is forecasted to reach US$42.81m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -1.34%, leading to an estimated market volume of US$39.47m by 2030.
When compared globally, the United States is expected to have the highest ad spending (US$4.62bn in 2024).
The average ad spending per capita in the Telemarketing market in Thailand is projected to be US$0.60 in 2024.
Thailand's telemarketing in the advertising market is increasingly focused on personalized customer engagement strategies to drive brand awareness and sales.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Telemarketing Advertising market in Thailand has been experiencing significant growth in recent years. Customer preferences have shifted towards more personalized and targeted advertising, leading to an increase in demand for telemarketing services. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market in Thailand. Customer preferences in Thailand have evolved to favor more personalized and targeted advertising. Consumers are increasingly seeking products and services that cater to their individual needs and preferences. Telemarketing allows companies to directly reach out to potential customers and tailor their marketing messages accordingly. This personalized approach has resonated well with Thai consumers, leading to a growing demand for telemarketing services. In addition to changing customer preferences, trends in the market have also played a role in the development of the Telemarketing Advertising market in Thailand. Advances in technology have made it easier for companies to conduct telemarketing campaigns. Automated dialing systems and customer relationship management (CRM) software have streamlined the telemarketing process, allowing companies to reach a larger audience in a more efficient manner. This has contributed to the growth of the market in Thailand. Local special circumstances have also had an impact on the Telemarketing Advertising market in Thailand. The country has a large and growing middle class, which has increased the demand for consumer goods and services. Companies are increasingly turning to telemarketing as a way to target this expanding consumer base and promote their products and services. The relatively low cost of telemarketing compared to traditional advertising methods has made it an attractive option for businesses operating in Thailand. Underlying macroeconomic factors have also played a role in the development of the Telemarketing Advertising market in Thailand. The country has experienced steady economic growth in recent years, leading to an increase in consumer spending. As disposable incomes rise, consumers are more willing to make purchases and try new products and services. Telemarketing allows companies to directly engage with consumers and promote their offerings, making it an effective tool for driving sales and revenue growth. In conclusion, the Telemarketing Advertising market in Thailand has been growing due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The shift towards personalized and targeted advertising, advancements in technology, the growing middle class, and steady economic growth have all contributed to the development of the market in Thailand. As these factors continue to evolve, the Telemarketing Advertising market is expected to further expand and thrive in the country.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Telemarketing Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing advertisements via telemarketing.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.