SMS Advertising - Benelux | Statista Market Forecast

Ad spending in the SMS Advertising market in Benelux is forecasted to reach US$8.68m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of -0.24%, leading to an estimated market volume of US$8.56m by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$310.40m in 2024).
The projected average ad spending per capita in the SMS Advertising market is US$0.29 in 2024.
In Benelux, SMS Advertising is gaining traction as businesses leverage its direct and personalized approach to reach target audiences effectively.

Definition:

SMS Advertising spending refers to the advertising budget that advertisers allocate to their SMS (Short Message Service) advertisements. This type of spending encompasses the budget designated to create and deliver promotional messages through text messages sent to targeted recipients’ mobile phones.

Additional information:

SMS Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for SMS advertisements
Software fees for creating and sending SMS advertisements

Service agencies
Consultant fees
Production costs
Design services

The SMS Advertising market in Benelux is experiencing significant growth, driven by customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Benelux region are shifting towards mobile communication, with a growing number of consumers relying on their smartphones for daily activities. This has led to an increased demand for SMS advertising as a means of reaching and engaging with customers. Additionally, customers in Benelux value convenience and personalized experiences, which can be effectively delivered through SMS advertising campaigns. Trends in the market indicate that businesses in Benelux are recognizing the effectiveness of SMS advertising in reaching their target audience. SMS messages have high open rates and are more likely to be read compared to other forms of advertising. Furthermore, SMS advertising allows for real-time communication and immediate responses, enabling businesses to engage with customers in a timely and efficient manner. As a result, businesses in Benelux are investing more in SMS advertising to enhance their marketing strategies and improve customer engagement. Local special circumstances in Benelux, such as the high mobile penetration rate and the prevalence of mobile internet usage, contribute to the growth of the SMS advertising market. The Benelux region has one of the highest mobile penetration rates in Europe, with a large percentage of the population owning smartphones. This widespread use of mobile devices creates a favorable environment for SMS advertising to reach a large and diverse audience. Additionally, the high usage of mobile internet allows for seamless delivery of SMS advertising campaigns, as customers can easily access and interact with the content. Underlying macroeconomic factors, such as the stable economic growth and high disposable income in Benelux, also contribute to the development of the SMS advertising market. The region has a strong economy, with a high GDP per capita, which translates into increased purchasing power and consumer spending. This provides businesses with the financial resources to invest in marketing strategies, including SMS advertising, to attract and retain customers. In conclusion, the SMS Advertising market in Benelux is growing due to customer preferences for mobile communication, trends in the market that emphasize the effectiveness of SMS advertising, local special circumstances that enable seamless delivery of SMS campaigns, and underlying macroeconomic factors that support business investments in marketing strategies. The combination of these factors creates a favorable environment for the continued development and expansion of the SMS advertising market in Benelux.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.