SMS Advertising - Americas

Americas

Highlights

Ad spending in the SMS Advertising market in the Americas is forecasted to reach US$355.70m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 2.07%, leading to an estimated market volume of US$402.30m by 2030.
When compared globally, the United States will contribute the most to ad spending, reaching US$310.40m in 2024.
The projected average ad spending per capita in the SMS Advertising market is US$0.35 in 2024.
In the highly competitive SMS Advertising market in the United States, personalized and interactive campaigns are increasingly popular for engaging consumers.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The SMS Advertising market in Americas is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the SMS Advertising market in Americas have shifted towards more personalized and targeted advertising campaigns. Customers now expect relevant and timely messages that cater to their specific needs and interests. This has led to the adoption of advanced technologies and data analytics to segment and target customers effectively. Additionally, customers are increasingly demanding interactive and engaging SMS advertisements that provide value and enhance their overall experience. Trends in the market indicate a growing emphasis on mobile marketing strategies. With the increasing penetration of smartphones and the rise of mobile internet usage, SMS advertising has become an effective channel for reaching a wide audience. Companies are leveraging SMS advertising to promote their products and services, drive customer engagement, and increase brand awareness. Furthermore, the integration of SMS advertising with other digital marketing channels, such as social media and email marketing, is gaining traction, allowing for more comprehensive and cohesive marketing campaigns. Local special circumstances also play a role in the development of the SMS Advertising market in Americas. Each country in the region has its unique cultural, social, and economic factors that influence customer behavior and advertising preferences. For example, in countries with a large youth population, SMS advertising is particularly effective as young people are more likely to engage with mobile content. Moreover, the regulatory environment and privacy laws differ across countries, impacting the implementation and execution of SMS advertising campaigns. Underlying macroeconomic factors contribute to the growth of the SMS Advertising market in Americas. The region's strong economic growth, increasing disposable incomes, and expanding middle class have created a favorable environment for advertising and marketing activities. Additionally, the high mobile penetration rate and growing internet connectivity have provided a solid foundation for the adoption of SMS advertising. The rise of e-commerce and online shopping has also fueled the demand for SMS advertising as companies seek to promote their products and drive online sales. In conclusion, the SMS Advertising market in Americas is witnessing significant growth and development driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As companies continue to recognize the value of SMS advertising in reaching and engaging customers, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on SMS Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending SMS advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.