E-mail Advertising - Americas | Statista Market Forecast

Ad spending in the E-mail Advertising market in Americas is forecasted to reach US$4.26bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 3.70%, leading to a projected market volume of US$5.30bn by 2030.
When compared globally, the United States is expected to generate the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$4.95 in 2024.
In the Americas, E-mail Advertising is experiencing a surge in demand, with companies leveraging targeted campaigns to reach a wider audience.

Definition:

E-mail Advertising spending refers to the advertising budget allocated by advertisers to their e-mail marketing campaigns, specifically focusing on the budget for the creation and distribution of e-mail advertisements.

Additional information:

E-mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes. In scope: |The advertising budget used for e-mail advertisements |Software fees for creating and sending e-mail advertisements

The advertising budget used for e-mail advertisements
Software fees for creating and sending e-mail advertisements

Service agencies
Consultant fees
Production costs
Design services

The Email Advertising market in Americas is experiencing steady growth and development due to various factors.

Customer preferences: Customers in the Americas region have shown a strong preference for email as a means of communication and advertising. This is primarily due to the widespread use of smartphones and the convenience of accessing emails on the go. Additionally, customers in the Americas are becoming increasingly tech-savvy and are open to receiving targeted and personalized email advertisements.

Trends in the market: One of the key trends in the Email Advertising market in Americas is the shift towards mobile optimization. With the majority of customers accessing emails on their smartphones, advertisers are focusing on creating mobile-friendly email campaigns that are visually appealing and easy to navigate on smaller screens. This trend is driven by the increasing usage of smartphones and the need for advertisers to reach customers wherever they are. Another trend in the market is the adoption of data-driven email marketing strategies. Advertisers are leveraging customer data to create personalized and targeted email campaigns. By analyzing customer behavior and preferences, advertisers can tailor their email content to specific segments, increasing the effectiveness of their campaigns. This trend is driven by advancements in data analytics and the availability of customer data.

Local special circumstances: The Email Advertising market in the Americas is highly competitive, with numerous advertisers vying for customer attention. As a result, advertisers are constantly innovating and experimenting with new strategies to stand out from the competition. This has led to the emergence of creative and engaging email campaigns that capture the attention of customers and drive higher engagement rates.

Underlying macroeconomic factors: The strong and stable economy in the Americas region has contributed to the growth of the Email Advertising market. With a growing middle class and increasing disposable income, customers are more willing to spend on products and services advertised through email. Additionally, the high internet penetration rate in the region provides advertisers with a large and diverse customer base to target. In conclusion, the Email Advertising market in Americas is thriving due to customer preferences for email as a communication channel, the adoption of mobile optimization and data-driven strategies, the competitive nature of the market, and the strong macroeconomic factors in the region. Advertisers in the Americas are leveraging these trends and circumstances to create effective and engaging email campaigns that resonate with customers and drive business growth.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.