Digital Banner Advertising - Americas

Americas

Highlights

Ad spending in the Digital Banner Advertising market in the Americas is forecasted to reach US$75.62bn in 2024.
The annual growth rate (CAGR 2024-2030) is expected to be 4.96%, leading to a projected market volume of US$101.10bn by 2030.
When compared globally, the United States will contribute the most to ad spending with US$67.12bn in 2024.
The projected average ad spending per internet user in the Digital Banner Advertising market is estimated to be US$87.77 in 2024.
By 2030, 77% of total ad spending in the Digital Banner Advertising market in the Americas will be generated through mobile.
In the Americas, Digital Banner Advertising is seeing a shift towards personalized and interactive campaigns to boost engagement and ROI.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in Americas is experiencing significant growth and development due to several key factors.

Customer preferences: Customers in the Americas are increasingly turning to digital banner advertising as a way to reach their target audience. This is driven by the fact that digital advertising offers a cost-effective and efficient way to reach a large number of potential customers. Additionally, customers appreciate the ability to target specific demographics and track the effectiveness of their advertising campaigns in real-time.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Americas is the increasing use of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of digital ad space, which results in more efficient and targeted campaigns. This trend is driven by the growing availability of data and technology that allows advertisers to better understand their audience and deliver personalized messages. Another trend in the market is the rise of mobile advertising. With the widespread use of smartphones and tablets, advertisers are increasingly focusing on mobile platforms to reach their target audience. Mobile advertising offers the advantage of being able to reach consumers wherever they are, which is particularly important in a region like the Americas where mobile usage is high.

Local special circumstances: One of the unique aspects of the Digital Banner Advertising market in Americas is the diversity of the region. The Americas encompass a wide range of countries with different languages, cultures, and consumer behaviors. This presents both opportunities and challenges for advertisers. On one hand, advertisers have the opportunity to tailor their campaigns to specific markets and target different demographics. On the other hand, advertisers need to be mindful of cultural sensitivities and adapt their messaging accordingly.

Underlying macroeconomic factors: The growth of the Digital Banner Advertising market in Americas is also influenced by underlying macroeconomic factors. The region has a strong and growing economy, which has led to increased consumer spending and business investment. This provides a favorable environment for advertisers as businesses are willing to invest in advertising to promote their products and services. In addition, the Americas have a high internet penetration rate, which means that a large number of consumers have access to digital platforms. This provides a large potential audience for advertisers and contributes to the growth of the Digital Banner Advertising market. Overall, the Digital Banner Advertising market in Americas is experiencing growth and development due to customer preferences for digital advertising, trends such as programmatic advertising and mobile advertising, local special circumstances such as cultural diversity, and underlying macroeconomic factors such as a strong economy and high internet penetration rate.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.