Direct Messaging Advertising - Norway

Ad spending in the Direct Messaging Advertising market in Norway is forecasted to reach US$358.50m in 2024.
The market is expected to experience a compound annual growth rate (CAGR 2024-2030) of 0.45%, leading to a projected market volume of US$368.10m by 2030.
Direct Mail Advertising holds the largest market share in Norway with a volume of US$251.50m in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in Norway is estimated to be US$65.00 in 2024.
Norwegian companies are increasingly leveraging direct messaging advertising to personalize customer interactions and drive engagement in the competitive advertising market.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in Norway is experiencing significant growth and development.

Customer preferences: Norwegian consumers have shown a strong preference for personalized and targeted advertising. They value advertisements that are relevant to their interests and needs, and are more likely to engage with brands that provide them with personalized offers and recommendations. This preference for personalized advertising has led to an increase in the use of direct messaging as a marketing channel, as it allows brands to communicate with consumers on a one-on-one basis and tailor their messages to individual preferences.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in Norway is the increasing use of chatbots and AI-powered messaging platforms. These technologies enable brands to automate their customer interactions and provide instant responses to inquiries, improving the overall customer experience. Chatbots can also collect data on customer preferences and behaviors, allowing brands to further personalize their advertising messages. Another trend in the market is the integration of Direct Messaging Advertising with social media platforms. Many Norwegians are active users of social media, and brands are leveraging this by incorporating direct messaging features into their social media campaigns. This allows brands to engage with consumers directly through messaging apps, creating a more interactive and personalized advertising experience.

Local special circumstances: Norway has a high level of internet penetration, with a large percentage of the population having access to the internet and using messaging apps on a regular basis. This provides a fertile ground for the growth of Direct Messaging Advertising, as brands can reach a wide audience through these platforms. Furthermore, Norwegians have a high level of trust in digital advertising compared to other forms of advertising. This trust is partly due to strict regulations and guidelines that govern advertising practices in Norway, ensuring that consumers are protected from misleading or deceptive advertising. As a result, Norwegians are more receptive to direct messaging advertisements and are more likely to engage with brands through this channel.

Underlying macroeconomic factors: Norway has a strong and stable economy, with a high GDP per capita. This provides consumers with the purchasing power to engage with brands and make online purchases. The growth of e-commerce in Norway has further fueled the development of the Direct Messaging Advertising market, as brands seek to reach consumers through digital channels. In addition, Norway has a highly educated population with a high level of digital literacy. This makes Norwegians more receptive to digital advertising and more likely to engage with brands through direct messaging platforms. In conclusion, the Direct Messaging Advertising market in Norway is growing and developing due to customer preferences for personalized advertising, the use of chatbots and AI-powered messaging platforms, the integration of Direct Messaging Advertising with social media, the high level of internet penetration and trust in digital advertising, and the underlying macroeconomic factors such as a strong economy and a highly educated population.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.