Direct Messaging Advertising - India

Ad spending in the Direct Messaging Advertising market in India is forecasted to reach US$1.05bn in 2024.
The market is expected to exhibit an annual growth rate (CAGR 2024-2030) of 2.18%, leading to a projected market volume of US$1.20bn by 2030.
Direct Mail Advertising holds the largest market share in India with a volume of US$619.50m in 2024.
When compared globally, the United States leads in ad spending with US$29.98bn in 2024.
The average ad spending per capita in the Direct Messaging Advertising market in India is estimated to be US$0.73 in 2024.
Direct Messaging Advertising in India is rapidly evolving, with personalized content and targeted campaigns driving higher engagement and conversion rates in the market.

Definition:

Direct Messaging Advertising refers to a type of advertising format that involves sending advertisement messages directly to individual audiences or specific target groups through private communication channels. Direct Messaging Advertising includes both traditional and digital advertising methods, such as direct mail, e-mail, SMS, web push, instant messaging, and telemarketing. This form of advertising aims to establish a personalized and direct connection with potential customers.

Structure:

Direct Messaging Advertising typically refers to advertising formats used within various messaging platforms or direct messaging channels. These formats are designed to deliver targeted advertisements directly via private communication channels such as e-mail, SMS, direct mail, web push, telemarketing, and instant messaging.

Additional information:

Direct Messaging Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

SMS advertising
Direct mail advertising
Web push advertising
Telemarketing
Instant messaging advertising
Traditional direct messaging
Digital direct messaging

Service agencies
Consultant fees
Production costs
Design services

The Direct Messaging Advertising market in India has been experiencing steady growth in recent years.

Customer preferences: Indian consumers are increasingly using messaging apps as a primary mode of communication, which has created a significant opportunity for advertisers to reach their target audience through direct messaging advertising. With the rise in smartphone penetration and affordable data plans, messaging apps have become a popular choice for communication among Indian users. This shift in consumer behavior has led to a growing demand for direct messaging advertising.

Trends in the market: One of the key trends in the Direct Messaging Advertising market in India is the integration of advertising within messaging apps. Messaging apps are now offering targeted advertising options to businesses, allowing them to reach users based on their demographics, interests, and behavior. This targeted approach has proven to be more effective in engaging users and driving conversions. Another trend in the market is the use of chatbots for advertising purposes. Chatbots are becoming increasingly popular in India, with businesses using them to automate customer interactions and provide personalized recommendations. Advertisers are leveraging chatbots to deliver targeted ads and promotions directly to users within messaging apps, enhancing the user experience and increasing the likelihood of conversions.

Local special circumstances: India has a large and diverse population, with different languages, cultures, and preferences. Advertisers need to take these local special circumstances into account when designing their direct messaging advertising campaigns. Customizing the content and language of the ads to resonate with the target audience is crucial for success in the Indian market.

Underlying macroeconomic factors: India's growing economy and rising disposable income levels have contributed to the development of the Direct Messaging Advertising market. As more people have access to smartphones and affordable internet, the potential reach of direct messaging advertising has expanded significantly. Additionally, the government's Digital India initiative has played a crucial role in promoting digital connectivity and encouraging the use of messaging apps, further fueling the growth of the market. In conclusion, the Direct Messaging Advertising market in India is witnessing growth due to the increasing popularity of messaging apps among Indian consumers. The integration of advertising within messaging apps and the use of chatbots for advertising purposes are key trends in the market. Advertisers need to consider the local special circumstances and customize their campaigns accordingly. India's growing economy and government initiatives to promote digital connectivity are underlying macroeconomic factors driving the development of the market.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Messaging Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses via e-mail, SMS, direct mail, messengers, web push, telemarketing, and instant messaging.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, number of smartphone users, internet coverage, and number of urban households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.