E-mail Advertising - Thailand

Thailand

Highlights

In Thailand, ad spending in the E-mail Advertising market is forecasted to reach US$53.91m in 2024.
The anticipated annual growth rate (CAGR 2024-2030) is 2.74%, leading to a projected market volume of US$63.40m by 2030.
When compared globally, the United States will contribute the most to ad spending (US$3.40bn in 2024).
The projected average ad spending per internet user in the E-mail Advertising market is expected to be US$0.77 in 2024.
Thailand's E-mail Advertising market is witnessing a surge in personalized campaigns, leveraging cultural nuances to engage audiences effectively.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Thailand is experiencing steady growth due to several factors.

Customer preferences: Customers in Thailand have shown a strong preference for email advertising as a means of communication and marketing. This is largely due to the widespread use of email as a primary mode of communication in both personal and professional settings. Additionally, Thai consumers are increasingly tech-savvy and are comfortable engaging with brands and businesses online. They appreciate the convenience and ease of receiving promotional offers and updates directly in their inbox.

Trends in the market: One of the key trends in the Email Advertising market in Thailand is the increasing adoption of personalized and targeted email campaigns. Businesses are realizing the importance of tailoring their messages to specific customer segments in order to maximize engagement and conversion rates. With the availability of advanced data analytics and customer segmentation tools, companies can now deliver highly relevant content to their subscribers, resulting in higher click-through rates and conversions. Another trend in the market is the integration of email advertising with other digital marketing channels. Businesses are recognizing the value of a multi-channel approach and are leveraging email as part of their larger marketing strategies. By combining email with social media advertising, search engine optimization, and other digital channels, companies can create a cohesive and consistent brand experience for their customers.

Local special circumstances: Thailand has a large and growing middle class population, which presents significant opportunities for businesses in the Email Advertising market. As disposable incomes rise, consumers are becoming more receptive to marketing messages and are willing to spend on products and services that align with their needs and preferences. This provides a fertile ground for businesses to leverage email advertising to reach and engage with this expanding consumer base.

Underlying macroeconomic factors: Thailand has a strong and stable economy, which is driving the growth of the Email Advertising market. With a GDP growth rate consistently above the global average, businesses in Thailand have the financial resources to invest in marketing and advertising initiatives. This includes allocating budgets for email advertising campaigns, as companies recognize the potential return on investment and the cost-effectiveness of this marketing channel. Furthermore, the increasing internet penetration rate in Thailand is also contributing to the growth of the Email Advertising market. As more people gain access to the internet, the reach and effectiveness of email advertising campaigns increase. This is particularly relevant in a country like Thailand, where the majority of the population is actively engaged online and relies on digital platforms for various aspects of their daily lives. In conclusion, the Email Advertising market in Thailand is thriving due to customer preferences for email communication, the adoption of personalized and targeted campaigns, the integration of email with other digital marketing channels, the growing middle class population, and the strong macroeconomic factors driving the country's economy. As these trends continue to evolve, businesses in Thailand will have ample opportunities to leverage email advertising to reach and engage with their target audience.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.