E-mail Advertising - Eastern Asia

Eastern Asia

Highlights

Ad spending in the E-mail Advertising market in Eastern Asia is forecasted to reach US$2.63bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 4.42%, leading to a projected market volume of US$3.41bn by 2030.
When compared globally, the United States will generate the most ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is projected to be US$1.88 in 2024.
In Japan, E-mail Advertising in the Advertising market is seeing a shift towards personalized content to enhance engagement and conversion rates.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Eastern Asia is experiencing significant growth and development.

Customer preferences: Customers in Eastern Asia have shown a strong preference for email advertising due to its effectiveness and convenience. Email campaigns allow businesses to reach a large number of potential customers at a relatively low cost. Additionally, customers in Eastern Asia appreciate the personalization and targeted nature of email advertising, as it allows them to receive relevant offers and promotions.

Trends in the market: One of the key trends in the Email Advertising market in Eastern Asia is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets in the region, customers are accessing their emails on the go. This has created new opportunities for advertisers to reach customers through mobile-optimized email campaigns. Advertisers are adapting their strategies to ensure that their emails are easily readable and engaging on smaller screens. Another trend in the market is the growing emphasis on data-driven email marketing. Advertisers in Eastern Asia are leveraging customer data to create targeted and personalized email campaigns. By analyzing customer behavior and preferences, advertisers can tailor their messages to specific segments, increasing the likelihood of engagement and conversion. This data-driven approach is helping businesses in Eastern Asia to optimize their email marketing efforts and achieve better results.

Local special circumstances: Eastern Asia is home to some of the world's largest e-commerce markets, such as China, Japan, and South Korea. The region has a large and tech-savvy population, making it an attractive market for advertisers. Additionally, Eastern Asia has a high internet penetration rate, with a large percentage of the population having access to the internet. This provides a fertile ground for email advertising to thrive and reach a wide audience.

Underlying macroeconomic factors: The rapid economic growth and rising disposable incomes in Eastern Asia have contributed to the development of the Email Advertising market. As consumers in the region become more affluent, they are more likely to make online purchases and engage with email marketing campaigns. This has led to increased demand for email advertising services from businesses looking to tap into the growing consumer market. Furthermore, the increasing digitalization of businesses in Eastern Asia has also played a role in the growth of the Email Advertising market. As more companies adopt digital marketing strategies, email advertising has become an essential tool for reaching and engaging with customers. This trend is expected to continue as businesses in the region recognize the potential of email marketing in driving sales and building customer relationships. In conclusion, the Email Advertising market in Eastern Asia is experiencing significant growth and development. Customer preferences for personalized and targeted advertising, along with the increasing adoption of mobile devices, are driving the market forward. The region's strong e-commerce presence, high internet penetration rate, and favorable macroeconomic factors are also contributing to the growth of the market. As businesses in Eastern Asia continue to embrace digital marketing strategies, email advertising is expected to play a crucial role in their marketing efforts.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.