E-mail Advertising - Canada

Canada

Highlights

Ad spending in the E-mail Advertising market in Canada is forecasted to reach US$310.50m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 1.92%, leading to a projected market volume of US$348.10m by 2030.
When compared globally, the United States is expected to have the highest ad spending (US$3.40bn in 2024).
The average ad spending per internet user in the E-mail Advertising market is estimated to be US$8.46 in 2024.
In Canada, the E-mail Advertising market is witnessing a shift towards personalized and interactive campaigns to enhance customer engagement and drive conversions.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Email Advertising market in Canada is experiencing significant growth and development.

Customer preferences: Canadian consumers are increasingly relying on email as a primary mode of communication, which has led to a growing demand for email advertising. Email advertising allows businesses to reach a wide audience and deliver targeted messages directly to consumers' inboxes. Additionally, consumers in Canada are becoming more receptive to personalized and relevant advertising, which email advertising can provide.

Trends in the market: One major trend in the Email Advertising market in Canada is the increasing use of automation and data analytics. Businesses are leveraging advanced technology to automate email campaigns and analyze customer data to deliver more targeted and personalized advertisements. This trend is driven by the need for efficiency and effectiveness in marketing efforts. As a result, businesses are investing in email marketing platforms and tools that offer automation and analytics capabilities. Another trend in the Email Advertising market in Canada is the growing importance of mobile optimization. With the increasing use of smartphones and tablets, consumers are accessing their emails on mobile devices more than ever before. As a result, businesses are focusing on creating mobile-friendly email campaigns that are optimized for smaller screens and provide a seamless user experience. Mobile optimization is crucial for capturing the attention of consumers and driving engagement with email advertisements.

Local special circumstances: One unique aspect of the Email Advertising market in Canada is the country's strict regulations on email marketing. Canada has implemented the Canadian Anti-Spam Legislation (CASL), which requires businesses to obtain consent from recipients before sending commercial electronic messages, including email advertisements. This legislation aims to protect consumers from unwanted and unsolicited emails. As a result, businesses operating in Canada need to ensure compliance with CASL and obtain explicit consent from recipients, which can impact the effectiveness and reach of email advertising campaigns.

Underlying macroeconomic factors: The growth of the Email Advertising market in Canada is also influenced by underlying macroeconomic factors. Canada has a strong and stable economy, which provides businesses with the financial resources to invest in marketing and advertising initiatives. Additionally, the high internet penetration rate in Canada and the increasing adoption of smartphones contribute to the growth of the Email Advertising market. These factors create a favorable environment for businesses to leverage email advertising as a cost-effective and efficient marketing channel. In conclusion, the Email Advertising market in Canada is experiencing growth and development due to customer preferences for personalized and relevant advertising, the increasing use of automation and data analytics, the importance of mobile optimization, local special circumstances such as CASL regulations, and underlying macroeconomic factors such as a strong economy and high internet penetration rate.

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.