Direct Mail Advertising - Eastern Asia

Ad spending in the Direct Mail Advertising market in Eastern Asia is forecasted to reach US$15.48bn in 2024.
The market is expected to experience a Compound Annual Growth Rate (CAGR 2024-2030) of 1.79%, leading to a projected market volume of US$17.22bn by 2030.
When compared globally, the United States is anticipated to generate the highest ad spending (US$20.38bn in 2024).
The projected average ad spending per capita in the Direct Mail Advertising market is estimated to be US$9.47 in 2024.
In South Korea, Direct Mail Advertising is seeing a resurgence as companies leverage personalized campaigns to target specific consumer segments effectively.

Definition:

Direct Mail Advertising spending refers to the budget invested by advertisers in direct mail marketing campaigns that involve sending physical promotional materials, such as brochures, catalogs, and letters, directly to targeted recipients by mail. This type of spending covers various ad spending associated with the distribution of direct mail marketing.

Additional information:

Direct Mail Advertising comprises advertising spending and average revenue per user. The market only displays B2B spending. Figures are based on advertising spending and exclude agency commissions, rebates, production costs, and taxes. For more information on the data displayed, use the info button right next to the boxes.

The advertising budget used for distributing direct mail advertisements

Service agencies
Consultant fees
Production costs
Design services
Printing costs

The Direct Mail Advertising market in Eastern Asia is experiencing significant growth and development. Customer preferences in the region are driving the growth of the Direct Mail Advertising market. Eastern Asian consumers have shown a strong preference for receiving physical mail and advertisements, as they value the tangible and personal nature of direct mail. Additionally, direct mail allows for targeted and personalized marketing campaigns, which can be more effective in reaching specific customer segments. Trends in the market indicate that businesses are recognizing the potential of direct mail advertising in Eastern Asia. Many companies are investing in direct mail campaigns to reach their target audience and promote their products or services. This trend is particularly evident in industries such as retail, finance, and healthcare, where direct mail has proven to be an effective marketing tool. Local special circumstances also contribute to the growth of the Direct Mail Advertising market in Eastern Asia. The region has a large and diverse population, with different cultural backgrounds and languages. Direct mail allows businesses to tailor their marketing messages to specific cultural and linguistic preferences, increasing the likelihood of engagement and response from customers. Additionally, the region's well-developed logistics and postal systems make it easy for businesses to distribute direct mail to a wide audience efficiently. Underlying macroeconomic factors further support the growth of the Direct Mail Advertising market in Eastern Asia. The region has experienced rapid economic growth in recent years, leading to an increase in disposable income and consumer spending. This provides businesses with the opportunity to invest in marketing strategies, including direct mail advertising, to attract and retain customers. Furthermore, the rise of e-commerce and digital marketing has created a complementary relationship with direct mail advertising. Businesses in Eastern Asia are leveraging both online and offline channels to reach their target audience and maximize their marketing efforts. Overall, the Direct Mail Advertising market in Eastern Asia is thriving due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. As businesses continue to recognize the value of direct mail advertising in reaching and engaging customers, the market is expected to continue growing and evolving in the coming years.

Data coverage:

The data encompasses B2B enterprises. Figures are based on Direct Mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing direct mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of households, and population in urban areas. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.

All advertising markets across the globe win, yet some win more than others. Ad spending worldwide reached almost 733 billion U.S. dollars in 2023, up less than three percent from the previous year. For comparison, in 2022, Switzerland ranked 20th among the leading economies by gross domestic product (GDP) with a result exceeding 800 billion dollars. Whereas global ad revenues concentrate in areas with either large populations or high purchase power – preferably both – their evolution depends on a larger set of indicators. It was forecast that, in 2024, South Asia will be the world's fastest-growing ad market, and the only out of nine with a double-digit increase rate: 12.1 percent. The second-placed region, comprising the United States and Canada, was projected to see its ad expenditure rise 7.6 percent.