Digital Classifieds - Turkey

Turkey

Highlights

Ad spending in the Digital Classifieds market in Turkey is forecasted to reach US$40.78m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2030) of 5.08%, leading to an estimated market volume of US$54.90m by 2030.
When compared globally, the majority of ad spending will originate from China (US$7.66bn in 2024).
The average ad spending per internet user in the Real Estate classifieds market is projected to be US$0.15 in 2024.
Within the Digital Classifieds market, 35% of the total ad spending is projected to be generated through mobile by 2030.
Turkey's digital classifieds market is rapidly expanding with a surge in online ad placements, driven by growing internet penetration and mobile usage in the country.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Classifieds market in Turkey has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development.

Customer preferences: In Turkey, customers have shown a strong preference for online platforms when it comes to buying and selling goods and services. The convenience and ease of use offered by digital classifieds platforms have made them increasingly popular among consumers. With just a few clicks, individuals can list their items for sale or search for specific products they are interested in. This has led to a shift away from traditional classifieds methods, such as newspaper ads or physical bulletin boards, towards online platforms.

Trends in the market: One of the key trends in the Digital Classifieds market in Turkey is the rise of mobile usage. With the widespread adoption of smartphones and the availability of mobile internet, more and more people are accessing classifieds platforms through their mobile devices. This trend has been fueled by the development of mobile applications that provide users with a seamless and user-friendly experience. As a result, mobile usage has become a dominant channel for both buyers and sellers in the digital classifieds market. Another trend in the market is the increasing popularity of niche classifieds platforms. While general classifieds platforms continue to attract a large number of users, there has been a growing demand for specialized platforms that cater to specific industries or interests. These niche platforms provide a more targeted and tailored experience for users, allowing them to find exactly what they are looking for more easily. This trend reflects the evolving needs and preferences of customers in Turkey.

Local special circumstances: Turkey has a large and young population, with a high level of internet penetration. This has created a favorable environment for the growth of the Digital Classifieds market. The country's vibrant and dynamic economy has also contributed to the development of the market, as people are increasingly looking for opportunities to buy and sell goods and services online. Additionally, the rise of entrepreneurship and small businesses in Turkey has led to an increased demand for platforms that facilitate business transactions.

Underlying macroeconomic factors: Turkey's growing middle class and rising disposable incomes have played a significant role in the expansion of the Digital Classifieds market. As people have more money to spend, they are increasingly turning to online platforms to find the best deals and make informed purchasing decisions. Furthermore, the country's urbanization process has led to a higher demand for second-hand goods and services, which has further fueled the growth of the digital classifieds market. In conclusion, the Digital Classifieds market in Turkey is experiencing significant growth due to customer preferences for online platforms, the rise of mobile usage, the popularity of niche platforms, the country's favorable demographics and economy, and the increasing purchasing power of the middle class. These factors have created a thriving market for digital classifieds in Turkey, with ample opportunities for both buyers and sellers.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.