Digital Banner Advertising - Turkey

Turkey

Highlights

Ad spending in the Digital Banner Advertising market in Turkey is forecasted to reach US$384.40m in 2024.
The expected annual growth rate (CAGR 2024-2030) for ad spending is 4.95%, leading to a projected market volume of US$513.50m by 2030.
When compared globally, the United States will generate the highest ad spending (US$67.12bn in 2024).
The average ad spending per internet user in the Digital Banner Advertising market in Turkey is estimated to be US$5.03 in 2024.
By 2030, 54% of the total ad spending in the Digital Banner Advertising market is expected to come from mobile.
Turkey's Digital Banner Advertising market is experiencing a surge in programmatic ad buying, driving efficiency and targeting capabilities in the industry.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Digital Banner Advertising market in Turkey has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Customers in Turkey are increasingly turning to digital platforms for their advertising needs. This shift is driven by several factors, including the growing popularity of smartphones and internet access, which have made it easier for consumers to access digital content. Additionally, customers are increasingly seeking personalized and targeted advertising messages, which can be more effectively delivered through digital banner ads.

Trends in the market: One of the key trends in the Digital Banner Advertising market in Turkey is the rise of programmatic advertising. Programmatic advertising allows advertisers to automate the buying and selling of digital ad inventory, enabling them to reach their target audience more efficiently. This trend is driven by the increasing availability of data and technology that allows for real-time bidding and audience targeting. Another trend in the market is the growing importance of mobile advertising. With the widespread adoption of smartphones in Turkey, advertisers are increasingly focusing on mobile banner ads to reach their target audience. Mobile advertising offers several advantages, including the ability to reach consumers on the go and the potential for higher engagement rates.

Local special circumstances: Turkey has a young and tech-savvy population, which has contributed to the growth of the Digital Banner Advertising market. The country has a high internet penetration rate, with a significant portion of the population accessing the internet through their smartphones. This has created a fertile ground for digital advertising, as advertisers can reach a large and engaged audience through digital banner ads. Additionally, Turkey has a vibrant startup ecosystem, with many innovative companies emerging in the digital advertising space. These startups are driving innovation in the market, offering new solutions and technologies that are shaping the future of digital banner advertising in Turkey.

Underlying macroeconomic factors: The Turkish economy has been growing steadily in recent years, which has had a positive impact on the Digital Banner Advertising market. As the economy expands, businesses are increasing their advertising budgets, including investments in digital banner ads. Furthermore, the growing middle class in Turkey has led to increased consumer spending, creating more opportunities for advertisers to reach their target audience through digital channels. In conclusion, the Digital Banner Advertising market in Turkey is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. As customers increasingly turn to digital platforms, advertisers are adapting their strategies to reach their target audience through digital banner ads. With the rise of programmatic advertising and the growing importance of mobile advertising, the market is poised for further growth in the coming years.

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital banner advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital banner advertising on websites accessed via desktop PCs, on mobile-enabled websites, in apps, or on social media.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry reports and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. Then we benchmark key countries or regions (United States, China, Europe, Asia, and Africa) results with country-specific advertising organizations or associations. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.