Stacy Jo Dixon
Research expert covering social media usage worldwide
Online dating worldwide - Statistics & Facts
Almost every aspect of modern life involves the internet, so why would dating be any different? Online dating services can help connect people looking for love, lust, or just companionship. If you are single and ready to mingle, find your favorite dating app and embrace digital love.
Although Tinder seems the all-around favorite, other brands are gaining ground. When it comes to singles parting with their cash in the name of love, Bumble has the highest usage of dating apps with fees in the United States. One of Bumble’s unique features is that it empowers women to make the first move.
Although online dating services are not perfect, they are a popular solution when it comes to finding love. The future looks promising for the online dating industry and for people hoping to find partners through cyberspace.
How many people are looking for love online?
In 2023, the number of online dating service users worldwide surpassed 381 million. By 2028, an estimated 452 million people will seek love through online platforms. At around 17 percent, user penetration rates for online dating services are highest in the United States, the United Kingdom, and Belgium. Forecasts put the number of smartphone dating app users in the United States at 25.7 million in 2023. At the height of the COVID-19 pandemic, users peaked at 26.6 million.Tinder: The perfect match?
Tinder is widely known for its “swipe right, swipe left” feature that has seeped into popular culture. It is the most popular dating app worldwide, amassing over 58 million downloads in 2023. Additionally, Tinder was the leading dating service by brand awareness in the United States, with 76 percent of consumers having heard of the platform.Although Tinder seems the all-around favorite, other brands are gaining ground. When it comes to singles parting with their cash in the name of love, Bumble has the highest usage of dating apps with fees in the United States. One of Bumble’s unique features is that it empowers women to make the first move.
It’s not always coming up roses
Dating platforms are fun and flirty, but many users have concerns when it comes to meeting people online. According to a 2022 survey, the share of U.S. adults saying dating apps are safe was around 50 percent. Additionally, questions to U.S. adults about the negative experiences of online dating revealed that women were more likely than men to have encountered the darker side of dating apps. Some of the leading concerns of online dating among adults worldwide include people lying about their identity and the fear of being scammed.Although online dating services are not perfect, they are a popular solution when it comes to finding love. The future looks promising for the online dating industry and for people hoping to find partners through cyberspace.
