Tinder brand profile in the UK 2023
How high is the brand awareness of Tinder in the UK?
When it comes to online dating users, brand awareness of Tinder is at 88 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in the UK?
In total, 42 percent of UK dating service users say they like Tinder.
What is the usage share of Tinder in the UK?
All in all, 43 percent of dating service users in the UK use Tinder.
How loyal are the users of Tinder?
Around 32 percent of dating service users in the UK say they are likely to use Tinder again. Set in relation to the 43 percent usage share of the brand, this means that 74 percent of their users show loyalty to the brand.
What's the buzz around Tinder in the UK?
In November 2023, about 30 percent of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Tinder is at 88 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in the UK?
In total, 42 percent of UK dating service users say they like Tinder.
What is the usage share of Tinder in the UK?
All in all, 43 percent of dating service users in the UK use Tinder.
How loyal are the users of Tinder?
Around 32 percent of dating service users in the UK say they are likely to use Tinder again. Set in relation to the 43 percent usage share of the brand, this means that 74 percent of their users show loyalty to the brand.
What's the buzz around Tinder in the UK?
In November 2023, about 30 percent of UK dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.
