Tinder brand profile in the United States 2023
How high is the brand awareness of Tinder in the U.S.?
When it comes to online dating users, brand awareness of Tinder is at 85 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in the U.S.?
In total, 33 percent of U.S. dating service users say they like Tinder.
What is the usage share of Tinder in the U.S.?
All in all, 31 percent of dating service users in the U.S. use Tinder.
How loyal are the users of Tinder?
Around 22 percent of dating service users in the U.S. say they are likely to use Tinder again. Set in relation to the 31 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around Tinder in the U.S.?
In November 2023, about 26 percent of U.S. dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of Tinder is at 85 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tinder in the U.S.?
In total, 33 percent of U.S. dating service users say they like Tinder.
What is the usage share of Tinder in the U.S.?
All in all, 31 percent of dating service users in the U.S. use Tinder.
How loyal are the users of Tinder?
Around 22 percent of dating service users in the U.S. say they are likely to use Tinder again. Set in relation to the 31 percent usage share of the brand, this means that 71 percent of their users show loyalty to the brand.
What's the buzz around Tinder in the U.S.?
In November 2023, about 26 percent of U.S. dating service users had heard about Tinder in the media, on social media, or in advertising over the past three months.
