eHarmony brand profile in the United States 2023
How high is the brand awareness of eHarmony in the U.S.?
When it comes to online dating users, brand awareness of eHarmony is at 76 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eHarmony in the U.S.?
In total, 24 percent of U.S. dating service users say they like eHarmony.
What is the usage share of eHarmony in the U.S.?
All in all, 20 percent of dating service users in the U.S. use eHarmony.
How loyal are the users of eHarmony?
Around 13 percent of dating service users in the U.S. say they are likely to use eHarmony again. Set in relation to the 20 percent usage share of the brand, this means that 65 percent of their users show loyalty to the brand.
What's the buzz around eHarmony in the U.S.?
In November 2023, about 26 percent of U.S. dating service users had heard about eHarmony in the media, on social media, or in advertising over the past three months.
When it comes to online dating users, brand awareness of eHarmony is at 76 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is eHarmony in the U.S.?
In total, 24 percent of U.S. dating service users say they like eHarmony.
What is the usage share of eHarmony in the U.S.?
All in all, 20 percent of dating service users in the U.S. use eHarmony.
How loyal are the users of eHarmony?
Around 13 percent of dating service users in the U.S. say they are likely to use eHarmony again. Set in relation to the 20 percent usage share of the brand, this means that 65 percent of their users show loyalty to the brand.
What's the buzz around eHarmony in the U.S.?
In November 2023, about 26 percent of U.S. dating service users had heard about eHarmony in the media, on social media, or in advertising over the past three months.
