How high is the brand awareness of Zoosk in the U.S.? When it comes to online dating users, brand awareness of Zoosk is at 62 percent in the U.S. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoosk in the U.S.? In total, 8 percent of U.S. dating service users say they like Zoosk.
What is the usage share of Zoosk in the U.S.? All in all, 8 percent of dating service users in the U.S. use Zoosk.
How loyal are the users of Zoosk? Around 4 percent of dating service users in the U.S. say they are likely to use Zoosk again. Set in relation to the 8 percent usage share of the brand, this means that 50 percent of their users show loyalty to the brand.
What's the buzz around Zoosk in the U.S.? In November 2023, about 7 percent of U.S. dating service users had heard about Zoosk in the media, on social media, or in advertising over the past three months.
Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to dating services, which of the following brands do you like?
Brand usage: When it comes to dating services, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to dating services, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 1, 2023). Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/forecasts/1338183/zoosk-dating-brand-profile-in-the-united-states
Statista. "Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023." Chart. December 1, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/forecasts/1338183/zoosk-dating-brand-profile-in-the-united-states
Statista. (2023). Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/forecasts/1338183/zoosk-dating-brand-profile-in-the-united-states
Statista. "Zoosk Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Dating Service Users in The United States in 2023." Statista, Statista Inc., 1 Dec 2023, https://www.statista.com/forecasts/1338183/zoosk-dating-brand-profile-in-the-united-states
Statista, Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 Statista, https://www.statista.com/forecasts/1338183/zoosk-dating-brand-profile-in-the-united-states (last visited December 30, 2024)
Zoosk brand awareness, usage, popularity, loyalty, and buzz among dating service users in the United States in 2023 [Graph], Statista, December 1, 2023. [Online]. Available: https://www.statista.com/forecasts/1338183/zoosk-dating-brand-profile-in-the-united-states