Tesco is the most well-known frozen pizza brand in the UK. The British brand is recognized by 91 percent of internet respondents, followed by a fellow British supermarket chain Asda with a brand awareness of 90 percent. Slightly behind is the London-based Sainsbury's, followed by Chicago Town and Goodfella's.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Leading frozen pizza brands ranked by brand awareness in the United Kingdom in 2023
During the survey, the question was phrased as follows: "Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left."
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Statista. (August 11, 2023). Leading frozen pizza brands ranked by brand awareness in the United Kingdom in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1345530/most-well-known-frozen-pizza-brands-in-the-uk/
Statista. "Leading frozen pizza brands ranked by brand awareness in the United Kingdom in 2023." Chart. August 11, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1345530/most-well-known-frozen-pizza-brands-in-the-uk/
Statista. (2023). Leading frozen pizza brands ranked by brand awareness in the United Kingdom in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1345530/most-well-known-frozen-pizza-brands-in-the-uk/
Statista. "Leading Frozen Pizza Brands Ranked by Brand Awareness in The United Kingdom in 2023." Statista, Statista Inc., 11 Aug 2023, https://www.statista.com/statistics/1345530/most-well-known-frozen-pizza-brands-in-the-uk/
Statista, Leading frozen pizza brands ranked by brand awareness in the United Kingdom in 2023 Statista, https://www.statista.com/statistics/1345530/most-well-known-frozen-pizza-brands-in-the-uk/ (last visited August 25, 2024)
Leading frozen pizza brands ranked by brand awareness in the United Kingdom in 2023 [Graph], Statista, August 11, 2023. [Online]. Available: https://www.statista.com/statistics/1345530/most-well-known-frozen-pizza-brands-in-the-uk/