Sainsbury's brand profile in the UK 2022
How high is the brand awareness of Sainsbury's in the UK?
When it comes to frozen pizza eaters, brand awareness of Sainsbury's is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK?
In total, 30% of UK frozen pizza eaters say they like Sainsbury's. However, in actuality, among the 91% of UK respondents who know Sainsbury's, 33% of people like the brand.
What is the usage share of Sainsbury's in the UK?
All in all, 25% of frozen pizza eaters in the UK use Sainsbury's. That means, of the 91% who know the brand, 27% use them.
How loyal are the customers of Sainsbury's?
Around 20% of frozen pizza eaters in the UK say they are likely to use Sainsbury's again. Set in relation to the 25% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK?
In October 2022, about 15% of UK frozen pizza eaters had heard about Sainsbury's in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Sainsbury's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of Sainsbury's is at 91% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Sainsbury's in the UK?
In total, 30% of UK frozen pizza eaters say they like Sainsbury's. However, in actuality, among the 91% of UK respondents who know Sainsbury's, 33% of people like the brand.
What is the usage share of Sainsbury's in the UK?
All in all, 25% of frozen pizza eaters in the UK use Sainsbury's. That means, of the 91% who know the brand, 27% use them.
How loyal are the customers of Sainsbury's?
Around 20% of frozen pizza eaters in the UK say they are likely to use Sainsbury's again. Set in relation to the 25% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around Sainsbury's in the UK?
In October 2022, about 15% of UK frozen pizza eaters had heard about Sainsbury's in the media, on social media, or in advertising over the past three months. Of the 91% who know the brand, that's 16%, meaning at the time of the survey there's little buzz around Sainsbury's in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
