Chicago Town brand profile in the UK 2022
When it comes to frozen pizza eaters, brand awareness of Chicago Town is at 85% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Chicago Town in the UK?
In total, 53% of UK frozen pizza eaters say they like Chicago Town. However, in actuality, among the 85% of UK respondents who know Chicago Town, 62% of people like the brand.
What is the usage share of Chicago Town in the UK?
All in all, 49% of frozen pizza eaters in the UK use Chicago Town. That means, of the 85% who know the brand, 58% use them.
How loyal are the customers of Chicago Town?
Around 43% of frozen pizza eaters in the UK say they are likely to use Chicago Town again. Set in relation to the 49% usage share of the brand, this means that 88% of their customers show loyalty to the brand.
What's the buzz around Chicago Town in the UK?
In October 2022, about 31% of UK frozen pizza eaters had heard about Chicago Town in the media, on social media, or in advertising over the past three months. Of the 85% who know the brand, that's 36%, meaning at the time of the survey there's some buzz around Chicago Town in the UK.
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