ASDA brand profile in the UK 2022
How high is the brand awareness of ASDA in the UK?
When it comes to frozen pizza eaters, brand awareness of ASDA is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASDA in the UK?
In total, 41% of UK frozen pizza eaters say they like ASDA. However, in actuality, among the 92% of UK respondents who know ASDA, 45% of people like the brand.
What is the usage share of ASDA in the UK?
All in all, 41% of frozen pizza eaters in the UK use ASDA. That means, of the 92% who know the brand, 45% use them.
How loyal are the customers of ASDA?
Around 33% of frozen pizza eaters in the UK say they are likely to use ASDA again. Set in relation to the 41% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around ASDA in the UK?
In October 2022, about 22% of UK frozen pizza eaters had heard about ASDA in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around ASDA in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to frozen pizza eaters, brand awareness of ASDA is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASDA in the UK?
In total, 41% of UK frozen pizza eaters say they like ASDA. However, in actuality, among the 92% of UK respondents who know ASDA, 45% of people like the brand.
What is the usage share of ASDA in the UK?
All in all, 41% of frozen pizza eaters in the UK use ASDA. That means, of the 92% who know the brand, 45% use them.
How loyal are the customers of ASDA?
Around 33% of frozen pizza eaters in the UK say they are likely to use ASDA again. Set in relation to the 41% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around ASDA in the UK?
In October 2022, about 22% of UK frozen pizza eaters had heard about ASDA in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around ASDA in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
