How high is the brand awareness of ASDA in the UK? When it comes to frozen pizza eaters, brand awareness of ASDA is at 92% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is ASDA in the UK? In total, 41% of UK frozen pizza eaters say they like ASDA. However, in actuality, among the 92% of UK respondents who know ASDA, 45% of people like the brand.
What is the usage share of ASDA in the UK? All in all, 41% of frozen pizza eaters in the UK use ASDA. That means, of the 92% who know the brand, 45% use them.
How loyal are the customers of ASDA? Around 33% of frozen pizza eaters in the UK say they are likely to use ASDA again. Set in relation to the 41% usage share of the brand, this means that 80% of their customers show loyalty to the brand.
What's the buzz around ASDA in the UK? In October 2022, about 22% of UK frozen pizza eaters had heard about ASDA in the media, on social media, or in advertising over the past three months. Of the 92% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around ASDA in the UK.
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ASDA brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to frozen pizza, which of the following brands do you like?
Brand usage: When it comes to frozen pizza, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to frozen pizza, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). ASDA brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1352669/asda-frozen-pizza-brand-profile-in-the-uk
Statista. "ASDA brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1352669/asda-frozen-pizza-brand-profile-in-the-uk
Statista. (2022). ASDA brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1352669/asda-frozen-pizza-brand-profile-in-the-uk
Statista. "Asda Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Frozen Pizza Eaters in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352669/asda-frozen-pizza-brand-profile-in-the-uk
Statista, ASDA brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1352669/asda-frozen-pizza-brand-profile-in-the-uk (last visited August 24, 2024)
ASDA brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352669/asda-frozen-pizza-brand-profile-in-the-uk