How high is the brand awareness of Tesco in the UK? When it comes to frozen pizza eaters, brand awareness of Tesco is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Tesco in the UK? In total, 39% of UK frozen pizza eaters say they like Tesco. However, in actuality, among the 94% of UK respondents who know Tesco, 41% of people like the brand.
What is the usage share of Tesco in the UK? All in all, 37% of frozen pizza eaters in the UK use Tesco. That means, of the 94% who know the brand, 39% use them.
How loyal are the customers of Tesco? Around 31% of frozen pizza eaters in the UK say they are likely to use Tesco again. Set in relation to the 37% usage share of the brand, this means that 84% of their customers show loyalty to the brand.
What's the buzz around Tesco in the UK? In October 2022, about 17% of UK frozen pizza eaters had heard about Tesco in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Tesco in the UK.
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Tesco brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to frozen pizza, which of the following brands do you like?
Brand usage: When it comes to frozen pizza, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to frozen pizza, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (December 13, 2022). Tesco brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/forecasts/1352664/tesco-frozen-pizza-brand-profile-in-the-uk
Statista. "Tesco brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022." Chart. December 13, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/forecasts/1352664/tesco-frozen-pizza-brand-profile-in-the-uk
Statista. (2022). Tesco brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/forecasts/1352664/tesco-frozen-pizza-brand-profile-in-the-uk
Statista. "Tesco Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Frozen Pizza Eaters in The Uk in 2022." Statista, Statista Inc., 13 Dec 2022, https://www.statista.com/forecasts/1352664/tesco-frozen-pizza-brand-profile-in-the-uk
Statista, Tesco brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022 Statista, https://www.statista.com/forecasts/1352664/tesco-frozen-pizza-brand-profile-in-the-uk (last visited August 24, 2024)
Tesco brand awareness, usage, popularity, loyalty, and buzz among frozen pizza eaters in the UK in 2022 [Graph], Statista, December 13, 2022. [Online]. Available: https://www.statista.com/forecasts/1352664/tesco-frozen-pizza-brand-profile-in-the-uk