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Key regions: United Kingdom, Australia, United States, France, Germany
Collaboration software has become an essential tool for businesses in the ASEAN region. The software market in this region has been growing at a steady pace over the past few years.
Customer preferences: Customers in the ASEAN region prefer collaboration software that is user-friendly, cost-effective, and easily accessible. They also prefer software that can be customized to suit their specific needs. Additionally, customers in this region are increasingly looking for collaboration software that can be used on mobile devices.
Trends in the market: The collaboration software market in the ASEAN region is witnessing several trends. One of the key trends is the increasing adoption of cloud-based collaboration software. This trend is being driven by the need for businesses to reduce costs and improve efficiency. Another trend is the growing popularity of video conferencing software. This trend is being driven by the need for businesses to communicate effectively with remote workers and clients.
Local special circumstances: One of the unique features of the ASEAN market is its diversity. The region consists of ten countries with different languages and cultures. This diversity has led to the development of collaboration software that is tailored to the specific needs of each country. For example, in Indonesia, collaboration software that supports the Indonesian language is in high demand.
Underlying macroeconomic factors: The ASEAN region has been experiencing rapid economic growth over the past few years. This growth has led to an increase in the number of businesses in the region. As a result, the demand for collaboration software has also increased. Additionally, the region has a large population of young people who are tech-savvy and are driving the adoption of collaboration software. Finally, the ASEAN region is becoming increasingly connected, with more businesses operating across borders. This has led to an increased need for collaboration software that can facilitate cross-border communication and collaboration.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)