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Key regions: United States, Germany, China, Japan, United Kingdom
The Public Cloud market in ASEAN is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services, and the convenience offered by online platforms. This considerable growth is influenced by the various sub-markets within the industry, including Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service.
Customer preferences: The adoption of remote work and virtual collaboration tools has accelerated in the wake of the COVID-19 pandemic, leading to a growing demand for public cloud solutions. This trend is further driven by the increasing digitalization of businesses and the need for flexible and scalable IT infrastructure. Additionally, as more companies embrace cloud computing, the public cloud market is witnessing a shift towards multi-cloud strategies, highlighting the importance of cloud interoperability and management.
Trends in the market: In ASEAN, the Public Cloud Market is experiencing a trend towards increased adoption of hybrid cloud solutions. This is driven by the need for businesses to balance cost savings with data security and compliance. Additionally, there is a growing demand for cloud-based disaster recovery and backup services. These trends are significant as they showcase the shift towards a more flexible and scalable approach to IT infrastructure. Industry stakeholders must adapt to this trend by offering customizable and secure hybrid cloud solutions to meet the evolving needs of businesses in the region. Failure to do so could result in losing market share to competitors who are able to provide these services.
Local special circumstances: In ASEAN, the Public Cloud Market is experiencing significant growth due to the region's increasing adoption of digital technologies and the rise of start-ups. The market is also driven by government initiatives to promote digital transformation and support the growth of local businesses. Additionally, the diversity of language and culture in ASEAN countries presents a unique challenge for cloud providers, who must tailor their services to meet the specific needs of each market. Furthermore, regulatory differences among ASEAN countries can impact the adoption of public cloud services, with some countries having stricter data privacy laws than others. These factors play a crucial role in shaping the dynamics of the Public Cloud Market in ASEAN.
Underlying macroeconomic factors: The Public Cloud Market in ASEAN is heavily impacted by macroeconomic factors such as government policies and economic stability. Countries with strong government support for digital transformation and investment in cloud infrastructure are experiencing faster market growth compared to regions with limited government funding and regulatory challenges. The increasing adoption of digital technologies and the rise of e-commerce in the region are also driving the demand for public cloud services. Furthermore, the growing digital economy and the increasing use of smartphones and other connected devices are creating a favorable environment for the expansion of the public cloud market in ASEAN.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)