Key regions: United States, France, Germany, South Korea, Canada
The demand for Business Intelligence Software (BI) in ASEAN has been on the rise in recent years, driven by the need for better decision-making capabilities and data-driven insights.
Customer preferences: In ASEAN, customers are increasingly looking for BI software that is easy to use, cost-effective, and customizable to their specific needs. They also prefer software that can integrate with other systems and provide real-time data analysis. Cloud-based BI solutions are becoming more popular as they offer flexibility and scalability, allowing businesses to access data from anywhere, at any time.
Trends in the market: In Indonesia, the BI market is expected to grow due to the country's large population and increasing adoption of digital technologies. The market is dominated by big players, but there is also room for smaller, local companies to offer customized solutions to meet the specific needs of Indonesian businesses.In the Philippines, the BI market is driven by the growing demand for data analytics in various industries, including healthcare, finance, and retail. The market is expected to grow as more businesses adopt digital technologies and invest in data-driven decision-making.In Thailand, the BI market is expected to grow due to the country's increasing focus on digital transformation and the adoption of Industry 4.0 technologies. The market is dominated by global players, but there is also a growing demand for local BI solutions that can cater to the specific needs of Thai businesses.
Local special circumstances: In Malaysia, the government's push towards digital transformation and the adoption of Industry 4.0 technologies is driving the demand for BI solutions. The market is dominated by global players, but there is also a growing demand for local BI solutions that can cater to the specific needs of Malaysian businesses.In Singapore, the BI market is driven by the country's position as a regional hub for businesses and its focus on innovation and technology. The market is dominated by global players, but there is also a growing demand for customized BI solutions that can provide insights into specific industries and business processes.
Underlying macroeconomic factors: The ASEAN region is experiencing rapid economic growth and digital transformation, which is driving the demand for BI solutions. The region's large population, growing middle class, and increasing adoption of digital technologies are creating new opportunities for businesses to leverage data-driven insights. The COVID-19 pandemic has also accelerated the adoption of digital technologies and the need for remote access to data, further driving the demand for cloud-based BI solutions.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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