Productivity Software - ASEAN

ASEAN

Revenue in the Productivity Software market is projected to reach US$987.80m in 2024.
Office Software dominates the market with a projected market volume of US$355.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.30%, resulting in a market volume of US$1,219.00m by 2029.
In global comparison, most revenue will be generated in the United States (US$40,870.00m in 2024).

Key regions: Japan, Germany, China, Australia, Netherlands

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

Productivity Software, a software that helps individuals and organizations to complete tasks efficiently, is gaining popularity in the ASEAN region.

Customer preferences: The increasing adoption of remote work and the need for collaboration tools has led to a surge in demand for productivity software. The software's ability to streamline work processes, improve communication, and increase productivity has made it a popular choice among individuals and companies alike. Additionally, the availability of cloud-based productivity software has made it more accessible to users, allowing them to work from anywhere and at any time.

Trends in the market: The ASEAN region is witnessing a rise in the adoption of productivity software. Countries like Singapore, Malaysia, and Indonesia are leading the way in terms of adoption. Singapore, being a hub for start-ups and small businesses, has seen a significant increase in the use of productivity software. The country's government has also been promoting the adoption of technology to increase productivity, which has further fueled the growth of the market. In Malaysia, the government's push towards digitalization has led to an increase in the adoption of productivity software. The country's young and tech-savvy population has also contributed to the growth of the market. In Indonesia, the rise of e-commerce has led to an increase in demand for productivity software among small and medium-sized businesses.

Local special circumstances: The ASEAN region is diverse, with each country having its own set of unique circumstances. For example, in Indonesia, the lack of infrastructure and the high cost of internet access have hindered the adoption of productivity software. However, the government's push towards digitalization and the rise of e-commerce have led to an increase in demand for the software. In Singapore, the high cost of living has led to an increase in the adoption of productivity software, as businesses look for ways to cut costs and increase efficiency. In Malaysia, the government's emphasis on digitalization has led to the growth of the market, with many businesses adopting productivity software to stay competitive.

Underlying macroeconomic factors: The ASEAN region is experiencing rapid economic growth, with many countries in the region becoming increasingly attractive to foreign investors. This growth has led to an increase in the number of small and medium-sized businesses, which has in turn led to an increase in demand for productivity software. Additionally, the region's young and tech-savvy population has contributed to the growth of the market, as they are more likely to adopt new technology. The availability of cloud-based productivity software has also made it more accessible to users, allowing them to work from anywhere and at any time.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.