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Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
Key regions: Japan, China, South Korea, United Kingdom, Canada
The Customer Relationship Management Software market in Croatia has been experiencing steady growth in recent years.
Customer preferences: Croatian businesses are increasingly adopting Customer Relationship Management (CRM) software to streamline customer data management and improve customer engagement. The software's ability to automate sales processes, provide real-time customer insights, and enhance customer communication has made it a popular choice among businesses of all sizes.
Trends in the market: One of the significant trends in the Croatian CRM software market is the increasing adoption of cloud-based solutions. Cloud-based CRM software provides businesses with flexibility, scalability, and cost-effectiveness, making it an attractive option for small and medium-sized enterprises. Additionally, there has been a growing demand for mobile CRM solutions that enable businesses to access customer data and insights on-the-go. This trend is driven by the increasing use of mobile devices in business operations.
Local special circumstances: Croatia's tourism industry is a significant contributor to the country's economy, accounting for around 20% of GDP. As a result, many businesses in the country's hospitality sector are adopting CRM software to improve customer engagement and loyalty. The software's ability to provide personalized customer experiences and targeted marketing campaigns has made it a valuable tool for businesses in the tourism industry.
Underlying macroeconomic factors: Croatia's economy has been steadily growing in recent years, driven by strong domestic demand and increasing foreign investment. The country's accession to the European Union in 2013 has also contributed to its economic growth by increasing access to EU funding and opening up new markets for Croatian businesses. The government's efforts to improve the country's business environment and attract foreign investment have also played a role in the growth of the CRM software market in Croatia.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)