Customer Relationship Management Software - Croatia

The projected revenue in the Customer Relationship Management Software market for Croatia is expected to reach US$38.14m in 2024.
This market segment is anticipated to show an annual growth rate (CAGR 2024-2029) of 9.29%, leading to a market volume of US$59.48m by 2029.
The average Spend per Employee in the Customer Relationship Management Software market for Croatia is projected to be US$22.05 in 2024.
In global comparison, United States is forecasted to generate the highest revenue in this market segment, amounting to US$45.11bn in 2024.
Croatia's growing software market is witnessing an increasing demand for Customer Relationship Management software, as businesses prioritize enhancing customer relationships and improving sales performance.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Croatia has been experiencing steady growth in recent years.

Customer preferences: Croatian businesses are increasingly adopting Customer Relationship Management (CRM) software to streamline customer data management and improve customer engagement. The software's ability to automate sales processes, provide real-time customer insights, and enhance customer communication has made it a popular choice among businesses of all sizes.

Trends in the market: One of the significant trends in the Croatian CRM software market is the increasing adoption of cloud-based solutions. Cloud-based CRM software provides businesses with flexibility, scalability, and cost-effectiveness, making it an attractive option for small and medium-sized enterprises. Additionally, there has been a growing demand for mobile CRM solutions that enable businesses to access customer data and insights on-the-go. This trend is driven by the increasing use of mobile devices in business operations.

Local special circumstances: Croatia's tourism industry is a significant contributor to the country's economy, accounting for around 20% of GDP. As a result, many businesses in the country's hospitality sector are adopting CRM software to improve customer engagement and loyalty. The software's ability to provide personalized customer experiences and targeted marketing campaigns has made it a valuable tool for businesses in the tourism industry.

Underlying macroeconomic factors: Croatia's economy has been steadily growing in recent years, driven by strong domestic demand and increasing foreign investment. The country's accession to the European Union in 2013 has also contributed to its economic growth by increasing access to EU funding and opening up new markets for Croatian businesses. The government's efforts to improve the country's business environment and attract foreign investment have also played a role in the growth of the CRM software market in Croatia.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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