Administrative Software - Croatia

In Croatia, the revenue in the Administrative Software market is estimated to reach US$7.10m in 2024.
It is anticipated that there will be an annual growth rate of 2.96% (CAGR 2024-2029), leading to a market volume of US$8.21m by 2029.
When compared globally, United States is expected to generate the highest revenue, with US$7.44bn in 2024.
Croatia's administrative software market is rapidly expanding, driven by the government's focus on digitalization and increasing demand for efficient data management solutions.

Definition:

The Administrative Software market covers software applications that are used to manage various administrative tasks and processes within an organization such as administration of IT infrastructure, standalone (non-ERP based) human resources management, and payroll management.

Products in the Administrative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Administrative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Workday, Intuit, and ServiceNow.

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Core HR-software, such as Personio, BambooHR, and RUN Powered by ADP
Payroll software, such as Paycor, Gusto, and Paychex
Learning & development software, such as Docebo and Adobe Learning Manager
Compliance software, such as SiteDocs, Skillcast, and Netwrix

Talent acquisition, such as Lever, Greenhouse, and Zoho Recruit
Workforce management, such as ADP Workforce Now, BambooHR, and Zoho People

The Administrative Software market in Croatia has been steadily growing in recent years, driven by the increasing demand for digitalization and automation in the country.

Customer preferences: Croatian businesses are increasingly looking for administrative software solutions that can help them streamline their operations and increase efficiency. This includes software for managing finances, human resources, and customer relationships. Additionally, there is a growing preference for cloud-based software solutions that offer greater flexibility and scalability.

Trends in the market: One of the key trends in the Administrative Software market in Croatia is the increasing adoption of cloud-based software solutions. This is due to the many benefits that cloud-based software offers, including lower costs, greater scalability, and easier access to data. Another trend is the growing demand for software solutions that can be integrated with other business systems, such as ERP and CRM software.

Local special circumstances: Croatia's small business sector is a major driver of demand for administrative software solutions. These businesses often have limited resources and are looking for affordable software solutions that can help them automate and streamline their operations. Additionally, the country's growing tourism industry has created a need for software solutions that can help hotels and other hospitality businesses manage their operations more efficiently.

Underlying macroeconomic factors: The Administrative Software market in Croatia is being driven by a number of underlying macroeconomic factors. These include the country's growing economy, which is creating new opportunities for businesses to invest in technology and software solutions. Additionally, the government's efforts to promote digitalization and e-government initiatives are helping to drive demand for administrative software solutions. Finally, Croatia's membership in the European Union is creating new opportunities for businesses to access international markets and take advantage of new technologies and trends.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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