Public Cloud

Croatia

Highlights

Revenue in the Public Cloud market is projected to reach US$319.10m in 2024.
Software as a Service dominates the market with a projected market volume of US$141.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.29%, resulting in a market volume of US$770.80m by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in Croatia is experiencing average growth, driven by factors such as increasing adoption of digital technologies, growing awareness of cloud services, and the convenience of online platforms. The various sub-markets, including Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery, are all contributing to this growth. However, challenges such as data privacy concerns and regulatory barriers may impact the market's growth rate.

Customer preferences: The Croatian market has seen a notable increase in the use of public cloud services, driven by the growing demand for digital solutions and remote work capabilities. This trend is further supported by the country's high internet penetration rate and rapid technological advancements. With a shift towards more flexible and efficient ways of working, businesses and individuals are turning to public cloud solutions for improved collaboration, data storage, and access to a wide range of online tools and services.

Trends in the market: In Croatia, the Public Cloud Market is experiencing a shift towards Software-as-a-Service (SaaS) solutions, with more businesses opting for subscription-based cloud services. This trend is driven by the need for cost-effective and scalable solutions, as well as the increasing use of cloud-based applications for remote work. Furthermore, there is a growing demand for hybrid cloud solutions, combining the benefits of both public and private clouds. This trajectory is significant for industry stakeholders as it presents opportunities for growth and innovation, but also poses challenges such as data security and compliance. As such, cloud service providers must continuously evolve and adapt to meet the evolving needs of businesses in Croatia.

Local special circumstances: In Croatia, the Public Cloud Market is growing steadily, driven by the country's strong focus on digital transformation. The government's support for initiatives such as e-government and digitalization of public services has led to a surge in demand for cloud solutions. Additionally, the country's strategic location and proximity to major European markets make it an attractive location for data centers, further boosting the adoption of public cloud services. The unique combination of regulatory support and geographic advantages make Croatia an ideal market for public cloud growth.

Underlying macroeconomic factors: The growth of the Public Cloud Market in Croatia is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and overall investment climate. With a strong and stable economy, Croatia has witnessed an increase in demand for cloud-based services, particularly in the public sector. Additionally, the government's initiatives to promote digital transformation and attract foreign investment have also contributed to the growth of the public cloud market. Furthermore, global economic trends, such as the increasing adoption of cloud computing and the rise of remote work, have created a favorable environment for the growth of the public cloud market in Croatia.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.