Software as a Service - Eastern Asia

Revenue in the Software as a Service market is projected to reach US$27.93bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.43%, resulting in a market volume of US$70.75bn by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Software as a Service market in Eastern Asia is experiencing mild growth, driven by factors such as growing adoption of digital technologies, increasing awareness of health, and the convenience of online services. Factors such as government regulations and data security concerns may be impacting the growth rate.

Customer preferences: There is a growing demand for Software as a Service (SaaS) solutions in the Public Cloud Market in Eastern Asia, driven by the region's growing tech-savvy population. This trend is further reinforced by the shift towards remote work and virtual collaboration, creating a need for efficient and accessible cloud-based tools. Additionally, the increasing adoption of digital payment methods and e-commerce platforms in the region is further fueling the demand for SaaS solutions, as businesses seek to streamline their operations and enhance customer experiences.

Trends in the market: In Eastern Asia, the Software as a Service market within the Public Cloud Market is experiencing a surge in demand for cloud-based collaboration tools. This trend is driven by the increasing adoption of remote work and the need for efficient communication and project management. As a result, industry players are investing in developing advanced features and integrations to cater to the evolving needs of businesses. This shift towards cloud-based collaboration is significant as it offers cost-effective and scalable solutions for organizations. It also presents opportunities for vendors to expand their customer base and gain a competitive edge in the market. However, it also poses challenges such as data security and privacy concerns, which industry stakeholders must address to build trust and maintain customer loyalty.

Local special circumstances: In China, the Software as a Service Market within the Public Cloud Market is thriving due to the government's strong support for cloud computing and digital transformation. The market is also influenced by cultural factors, as Chinese businesses prioritize cost-effectiveness and adaptability, making SaaS a popular choice. Additionally, strict data privacy regulations in China have led to the development of highly secure and localized SaaS solutions, catering to the unique needs of the Chinese market.

Underlying macroeconomic factors: The growth of the Software as a Service Market within the Public Cloud Market in Eastern Asia is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Countries with favorable regulatory environments and strong investment in cloud technologies are experiencing faster market growth compared to regions with regulatory challenges and limited funding for digital infrastructure. Additionally, the increasing demand for cost-effective and scalable solutions in the public sector is driving the adoption of SaaS within the public cloud market. The growing digitalization of government services and the need for efficient data management are further fueling the growth of this market in the region.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.