Platform as a Service - New Zealand

New Zealand

Revenue in the Platform as a Service market is projected to reach US$0.85bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.07%, resulting in a market volume of US$1.95bn by 2029.
The average spend per employee in the Platform as a Service market is projected to reach US$286.90 in 2024.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

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Analyst Opinion

The Platform as a Service market in New Zealand is experiencing significant growth and development.

Customer preferences: Customers in New Zealand are increasingly adopting Platform as a Service (PaaS) solutions due to their flexibility and scalability. PaaS allows businesses to develop, test, and deploy applications without the need for extensive infrastructure and hardware investments. This is particularly appealing to small and medium-sized enterprises (SMEs) in New Zealand, as it enables them to access advanced technology and resources without the associated costs. Additionally, PaaS offers businesses the ability to quickly adapt and respond to changing market conditions, which is crucial in today's fast-paced business environment.

Trends in the market: One of the key trends in the PaaS market in New Zealand is the increasing adoption of cloud-based solutions. Cloud computing offers numerous benefits, such as cost savings, scalability, and improved accessibility. As a result, businesses in New Zealand are moving away from traditional on-premises software and infrastructure towards cloud-based PaaS solutions. This trend is driven by the need for businesses to be more agile and responsive to market demands, as well as the growing importance of data security and privacy. Another trend in the PaaS market in New Zealand is the rise of industry-specific PaaS solutions. Businesses in different industries have unique requirements and challenges, and industry-specific PaaS platforms are designed to address these specific needs. For example, the healthcare industry in New Zealand has specific regulatory and compliance requirements, and PaaS solutions tailored for this industry offer features and functionalities that ensure compliance with these regulations. This trend reflects the growing recognition of the importance of industry-specific solutions in driving business growth and success.

Local special circumstances: New Zealand is known for its vibrant startup ecosystem, and this is driving the demand for PaaS solutions. Startups in New Zealand are often resource-constrained and need cost-effective and scalable solutions to develop and launch their products and services. PaaS offers startups the ability to leverage advanced technology and resources without the need for significant upfront investments. This has led to a proliferation of PaaS providers in New Zealand, catering specifically to the needs of startups and early-stage businesses.

Underlying macroeconomic factors: New Zealand's strong economic growth and stable business environment are contributing to the development of the PaaS market. The country has a thriving technology sector, with a focus on innovation and entrepreneurship. This, coupled with the government's support for the digital economy, is creating a favorable environment for the adoption of PaaS solutions. Additionally, New Zealand has a high level of internet penetration and a tech-savvy population, which further drives the demand for cloud-based services like PaaS. In conclusion, the Platform as a Service market in New Zealand is experiencing significant growth and development, driven by customer preferences for flexible and scalable solutions, the adoption of cloud-based platforms, the rise of industry-specific solutions, the vibrant startup ecosystem, and the country's strong economic and business environment.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.