Public Cloud

Kazakhstan

Highlights

Revenue in the Public Cloud market is projected to reach US$853.30m in 2024.
Software as a Service dominates the market with a projected market volume of US$278.50m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.87%, resulting in a market volume of US$2.02bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud Market in Kazakhstan is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, growing awareness of the benefits of online services, and the convenience offered by various sub-markets. The market's substantial growth rate can be attributed to the increasing demand for Infrastructure, Platform, Software, Business Process, Desktop and Disaster Recovery as a Service. This is further fueled by the country's growing economy and the government's push towards digitalization.

Customer preferences: As the use of technology continues to grow in Kazakhstan, there is a noticeable increase in demand for public cloud services. This shift is driven by the need for more efficient and cost-effective solutions, as well as the growing trend of remote work and digital collaboration. Additionally, there is a growing preference for cloud-based software and applications, as they allow for easy access and data storage, catering to the country's tech-savvy and mobile-oriented population. This trend is also influenced by the government's push towards digitalization and adoption of emerging technologies, creating a promising market for public cloud providers in Kazakhstan.

Trends in the market: In Kazakhstan, the Public Cloud Market is seeing a surge in demand for Software-as-a-Service (SaaS) solutions, with businesses looking to streamline operations and reduce IT costs. This trend is expected to continue as more companies shift towards cloud-based services for their operations. Additionally, there is a growing focus on hybrid cloud solutions, combining the benefits of both public and private cloud environments. This trajectory indicates a shift towards a more digitally-driven business landscape in Kazakhstan, with potential implications for industry stakeholders. Companies that embrace cloud services will have a competitive advantage, while traditional IT service providers may face challenges in adapting to the changing market demands. It is crucial for businesses to stay updated on these trends and capitalize on the opportunities presented by the growing public cloud market in Kazakhstan.

Local special circumstances: In Kazakhstan, the Public Cloud Market has been steadily growing due to the country's strategic location as a gateway between Europe and Asia. Additionally, the government has been actively promoting digitalization and e-governance, driving the adoption of public cloud services. The unique cultural and geographical factors, such as the country's large landmass and dispersed population, also play a role in the market dynamics. These factors have led to a demand for cloud-based solutions that can improve communication and connectivity across the country. Furthermore, the government's initiatives to attract foreign investment and create a favorable business environment have also contributed to the growth of the Public Cloud Market in Kazakhstan.

Underlying macroeconomic factors: The Public Cloud Market in Kazakhstan is heavily influenced by macroeconomic factors such as government policies and investments in digital infrastructure. With the country's push towards digital transformation and modernization, there is a growing demand for cloud-based solutions to support this transition. Additionally, the country's stable economic growth and favorable business environment have attracted major players in the global public cloud market, leading to increased adoption and market growth. Furthermore, the government's initiatives to promote digitalization and innovation, along with the country's strategic location between Europe and Asia, make it a potential hub for public cloud services in the region.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.